UNIQLOCK Wins the Clio Awards Interactive Grand Prix! Accolades From Two of World’s Top Three Advertising Festivals!

TOKYO, May 26 /PRNewswire/ — UNIQLOCK has won the 2008 InteractiveGrand Prix at the Clio Awards, one of the world’s top three internationaladvertising presentations. UNIQLOCK was first launched in June 2007 and nowforms a key part of UNIQLO’s visual global promotion. This is the secondsuch accolade presented for UNIQLOCK following the One Show InteractiveGrand Prix earlier this month.

    -UNIQLOCK wins the Clio Awards Interactive Grand Prix

    UNIQLOCK, the blog part launched in June 2007 as a key part of theglobal promotion for the UNIQLO brand, has been presented with the 2008Clio Awards Interactive Grand Prix. A Clio Awards prize is a true accoladeranking one of the top three in the world along with the Cannes Lions andthe One Show advertising festivals.

    The Clio Award is the second award won by UNIQLOCK of the top threeawards following the One Show Interactive Grand Prix of May 15, 2008. Thehigh level of originality and creativity displayed on UNIQLO’s website hasbeen widely praised, winning a total of 18 prizes to date at 7 differentadvertising awards.

    -The Clio Awards

    The Clio Awards, managed by the non-profit organization BPICommunications since 1959, are the best-known global advertising, designand interactive awards in the world. The festival is held once a year inNew York. Each year over 19,000 entries compete for Gold, Silver and Bronzeawards in a total of 10 categories. (URL: http://www.clioawards.com/ )

    -UNIQLOCK

    UNIQLO blog part, UNIQLOCK first appeared on our home page in June 2007as part of our polo shirt campaign. UNIQLOCK is a blog part with a built-inclock function. A group of girls wearing UNIQLO clothes introduce theiroriginal dance with the screen changing in time with the clock. Theoverriding aim is to transmit UNIQLO’s global view to the world using ourMUSIC x DANCE x CLOCK form of communication that can transcend any languagebarrier. At the same time, our WORLD.UNIQLOCK has become increasingly wellknown in the Internet world. The WORLD.UNIQLOCK page on our website shows aworld map displaying the number and location of users who incorporateUNIQLOCK parts into their own blogs.

    When we launched our second cashmere version of UNIQLOCK in October2007, we had 33,481 blog parts established in 73 countries around theworld. We launched our third version of UNIQLOCK blog part, “20 COLOR T”,on April 28 in which we express a strange world where live pictures andanimation merge. UNIQLO is currently aggressively expanding its globaloperations in New York and London, Hong Kong, South Korea and China. Wewill continue to design promotions focusing on our key “global” theme.
     Contact:     Keiko Yamamoto     PR Team     UNIQLO CO., LTD.     Tel: +81-3-6272-0960 (weekdays 10.00 - 18.00 Japan Time)     E-mail: KYamamoto@uniqlo.co.jp

SOURCE UNIQLO CO., LTD.