Cartier Launches New LOVECHARITY Bracelet & Announces Accompanying New Music Ambassadors
June 11, 2008 by admin
Janet Jackson, Fergie, Good Charlotte, Eve, Common, Hilary Duff, Emmy Rossum, & Ashanti Named as New LOVECHARITY Bracelet Ambassadors
NEW YORK, June 10 /PRNewswire/ — Cartier announces the launch of a new LOVECHARITY bracelet and accompanying ambassadors on third annual LOVEDAY celebration scheduled for June 19, 2008.
Since the Cartier LOVE bracelet was introduced more than 30 years ago, it has become one of the most coveted jewelry designs in the world and the ultimate symbol of love. Over the past two years, Cartier donated more than $2.24 million to sixteen global charities from the sales of its LOVECHARITY bracelet, and due to the enormous success, this year Cartier will celebrate LOVEDAY with a new LOVECHARITY bracelet. The company aims to exceed last year’s donations as a number of new music ambassadors join the endeavor.
“Cartier is thrilled to have the support of such inspirational celebrities that have joined together to raise awareness for important charitable causes,” said Frederic de Narp, President and CEO of Cartier North America. “This year Cartier is launching a new LOVECHARITY bracelet to commemorate the arts as a part of our philanthropic mission.”
The new LOVECHARITY bracelet features interlocking miniature LOVE bracelets in 18K white gold and 18K rose gold; both bracelets are graced with the word LOVE and set into a knotted silk cord available in various colors, with each cord designating support of a unique cause. The LOVECHARITY bracelet is available for $995 at Cartier boutiques nationwide with $200 per bracelet benefiting its corresponding charity. On LOVEDAY, June 19th, 10% of all sales from the entire LOVE collection will benefit the partnered organizations.
As a global supporter of the arts, Cartier chose a music theme for this year’s LOVE celebration. The new group of prominent music ambassadors to join the 2008 endeavor includes:
— Janet Jackson for Ovarian Cancer National Alliance – gunmetal bracelet
— Fergie for The Peapod Foundation – orange bracelet
Good Charlotte for The Richie-Madden Children’s Foundation – deep jade
— Eve for Women In Transition – peach bracelet
— Common for Common Ground Foundation – khaki bracelet
— Hilary Duff for Blessings in a Backpack – deep plum bracelet
— Emmy Rossum for Susan G. Komen for the Cure – pink bracelet
— Ashanti for Boys & Girls Clubs of America – royal blue bracelet
The LOVEDAY celebration includes musical guest Rihanna alongside Frederic de Narp hosting the lighting of the landmark Empire State building in festive Cartier red while guest DJs spin in Cartier boutiques in major U.S. cities including Atlanta, Bal Harbour, Beverly Hills, Chicago, New York, and San Francisco. A playlist featuring each new LOVECHARITY ambassador’s favorite love song will also be available for free download at http://www.love.cartier.com starting June 19th.
In addition, all ambassadors who participated in the LOVECHARITY initiative since the inception of the program in 2006 will continue their involvement, with their bracelets available for purchase (complete list available upon request).
The Cartier LOVECHARITY bracelets, as well as additional new LOVE designs, will be available in Cartier’s 34 boutiques in June across the U.S. and Canada. For more information, please visit http://www.love.cartier.com or call 1.800.CARTIER.