Speedo(R) Unveils Team USA LZR RACER(TM) Suit for Beijing Olympics
June 27, 2008 by admin
LOS ANGELES, June 26 /PRNewswire/ — Speedo, the world’s leading swimwear brand, today unveiled the special Olympic edition Team USA LZR RACER suit. Speedo worked with legendary design house Comme des Garcons to develop a one- of-kind look for Team USA featuring the red, white and blue of the American flag.
The launch of the Team USA Speedo LZR RACER allows the original Comme des Garcons design to be finally revealed as the traditional gray and black silhouette has been updated with the patriotic stars and stripes of the USA flag. The design by visionary founder of Comme des Garcons, Rei Kawakubo, joins the distinctive metallic silver calligraphy that already appears on the suit. The calligraphy, painted by celebrated artist Inoue Yu-ichi, means ‘kokoro’ representing the heart, spirit and mind.
Rei Kawakubo said, “I was interested in expressing the energy and the power that comes from the spirit, embodied in the meaning of the calligraphy, together with the will to win for one’s country, symbolized by the iconic flag of the USA. I am very honored and proud that Team USA will be performing in the pool in Beijing with this strong creative design.”
Though the Team USA LZR RACER suit will not officially debut until Beijing, it is being unveiled now in conjunction with the upcoming U.S. Olympic Team Trials beginning June 29th in Omaha, Nebraska. Speedo’s Team USA LZR RACER will be individually created for, and exclusively available to, all members of Team USA in Beijing.
“I’ve been wearing the Speedo LZR RACER suit for the past several months and I’ve had a lot of success in it,” said U.S. Olympic Gold medalist and Speedo sponsored swimmer, Natalie Coughlin. “Not only is this the fastest suit out there but it now has a beautiful, patriotic feel to it which is very cool. I hope I have the opportunity to proudly swim in it in Beijing.”
An unprecedented 38 world records have been broken by swimmers wearing the LZR Racer since its launch in February. Speedo harnessed the expertise of NASA and a number of international research institutes to create the suit which has 10% less passive drag* than Speedo’s FASTSKIN FSII launched in 2004 and 5% less passive drag* than Speedo’s FASTSKIN FS-PRO(R), which was launched in March 2007 and swimmers wearing it broke 21 World Records.
Made from an ultra lightweight, low drag, water repellent, and fast-drying fabric unique to Speedo called LZR PULSE(TM), the LZR RACER suit is the world’s first fully bonded competition swimsuit. The suit is ultrasonically welded which gives the effect of no seams at all. Ultra low drag LZR panels are laminated onto the base fabric to create a Hydro Form Compression System helping to compress the entire swimmer’s body into a more streamlined shape and enabling them to cut through the water with more power and agility.
“Since 1928, Speedo has been leading the world in swimwear design and technology and our partnership with Comme des Garcons continues that pioneering spirit,” said Paula Schneider, President of Speedo USA. “The Speedo LZR RACER suit is the ultimate swimsuit through a combination of cutting edge performance, innovation and design. We’re proud to offer Team USA the best in technology and design.”
To get in the spirit of swimming, the limited edition Team Speedo USA collection is now available for purchase at http://www.speedousa.com
SPEEDO(R), FASTSKIN FSII and FASTSKIN FS-PRO is a registered trademark of and used under license from Speedo International Ltd.
LZR PULSE and LZR RACER are trade marks of Speedo International Limited. The LZR RACER suit has worldwide design rights and patents pending.
Warnaco Swimwear, Inc., a division of The Warnaco Group Inc. (NYSE: WRC), is the authorized licensee of the SPEEDO(R) trademark in North America and the Caribbean.