The Be EcoChic(TM) Campaign Launches Globally During New York Fashion Week

   NEW YORK, Aug. 27 /PRNewswire/ — The Be EcoChic(TM) campaign, conceived by a hybrid group of innovative fashion luminaries and environmental leaders, will celebrate its global launch with a star-studded runway show that kicks-off New York Fashion Week. The group fashion show will take place on Thursday, September 4th at the Milstein Hall of Ocean Life at the American Museum of Natural History and will help redefine the runway in a universe that is going “green.”

    Leading names in fashion, including Carmen Marc Valvo, Chado Ralph Rucci, Christian Cota, Del Forte, Donna Karan (DKNY), FORM, Red Carter, Vena Cava and many more, are lending their support. All designs will feature innovative fabrics that are environmentally-sensitive, sustainable, low-impact or recycled. To complement the designs, celebrity makeup artist, Matin, will create a chic eco-inspired “look” for the runway show. Read more

New Low Cost / High Tech Denim Collection Is Scientifically Engineered to Fit Women’s Bodies and Perfect for the Recessionista

NEW YORK, Aug. 28 / –New Fashion Bug Denim Collections Feature Innovative Right Fit System For Women of Every Shape. While the fashion crowd gears up to peruse expensive designer collections during Fashion Week, savvy women are discovering that they can get a designer fit at an affordable price with the new denim collections from Fashion Bug that feature Right Fit technology.

“Recessionistas, women who are fashion savvy but wear styles that are affordable, know that you don’t have to pay a lot of money to find the perfect pair of jeans. Denim collections with Right Fit design technology offer that ‘look-at-me’ fit that makes women of every shape radiate confidence and look great,” said Laurie Williams-Fleury, V.P. of technical design at Charming Shoppes, parent company for Fashion Bug, Lane Bryant and Catherines. “We conducted the most extensive fit study in 50 years and used 3-D scanner technology to design jeans that flatter every woman’s figure.” Williams-Fleury added. Read more

TotalBeauty.com to Sponsor New York’s Fashion Week

LOS ANGELES, Aug. 28 / — Comprehensive Online Beauty Resource added to prestigious brand line-up. TotalBeauty.com, the most complete online beauty resource, is slated to play a key sponsorship role at Fashion Week in New York next week. The popular beauty Web site for women is partnering with AOL/StyleList.com to host Fashion Week’s kick-off party, “Fashion for Everyone,” on Thursday, Sept. 4 at Arena nightclub in the heart of Times Square. In addition, TotalBeauty.com has been named as the official sponsor of the web editor media center in the Bryant Park Hotel throughout fashion week, with a different beauty brand partner serving as host each day.

TotalBeauty.com, which features the Internet’s largest unbiased catalog of beauty products and beauty product reviews, is quickly gaining recognition within the beauty blogger community. The Web site’s recent partnership with the Beauty Blog Network, a by invitation-only online blog community, which includes more than 100 of the Internet’s most popular beauty bloggers, created the single largest beauty blog network to date. Appropriately, TotalBeauty.com is collaborating with MAC to be Fashion Week’s official backstage blog partner and to coordinate the bloggers for all of their shows. 45 bloggers are currently scheduled to report live from backstage over the course of Fashion Week. Read more

As Fashion Weeks Kick Off TripAdvisor Kicks in With World’s Hippest Hotels for the Fashion Forward

NEWTON, Mass., Aug. 28 / — Paris’ Hotel Costes Leads on the Runway. TripAdvisor(R), the world’s largest travel community, today announced the top 10 hip fashion hotels in the world, according to traveler popularity and TripAdvisor editors.

1. Raising the Bar: Hotel Costes, Paris, France – Average Nightly Rate: $600 Read more

Jillian Lewis of ‘Project Runway’ Season Four Teams Up With Brother International Corporation

BRIDGEWATER, N.J., Aug. 27 /–Designer Offers Tips for Fashionistas Looking to Create Their Own Style. Brother International Corporation recently announced a business relationship with Jillian Lewis, one of three finalists of the hit fashion reality television show, “Project Runway” Season Four. Lewis was recently a keynote speaker at Brother’s annual Back to Business event, where she explained how her own Brother sewing machine helped in developing her dream to become a fashion designer.

Lewis began sewing at the age of 16, on a Brother Pacesetter 2300. This Pacesetter model carried Lewis through her collegiate career at Parsons School of Design, and was used to create her first complete line shown on “Project Runway” Season Four. Lewis notes the Pacesetter 2300 “will go down in history” as a huge asset to her for creating clothes to wear to school, developing her senior thesis and preparing for “Project Runway” Season Four. Read more

Gucci Island Makes Stylish Handbags Affordable for the Everyday Jane

When Danielle Ciavaglia decided to open a business, she wanted to avoid the trappings of just having another clothing site on the internet. “I researched and I didn’t want to just do anything in fashion,” said Ciavaglia. She eventually settled on high quality handbags which resulted in www.GucciIsland.com.

Winter Springs, FL (PRWEB) August 23, 2008 — Ciavaglia recognizes that Gucci is not only a popular brand, but also a sought after one; that being said, the Gucci name comes with the idea that it’s for the upper crust, Ciavaglia hopes to change that. “Gucci Island is focused on providing high quality mirror image handbags at the price people want to pay,” explained Ciavaglia. “All of our bags are made in Italy and they’re as close as you’ll get to the real deal without breaking the bank.” Read more

Lancome Magnifique : New Fragrance Launch. Audacious. Passionate. Utterly.

Magnifique is the latest fragrance for women from Lancome, and it launches this month under the tag line “You are unique; you are Magnifique”. The celebrity spokesperson is Anne Hathaway; the perfumers are Olivier Cresp and Jacques Cavallier; the spicy woody scent is intended as “an olfactive interpretation of red”.

Anne Hathaway is Lancome’s newest ambassador, who will be featured in the advertising campaign. The fragrance, a spicy woody floral, was created by Firmenich perfumers Olivier Cresp and Jacques Cavallier. As WWD reported this morning, “‘The challenge was to work on wood [notes],” said Cresp, explaining the women’s fragrance market has few woody juices. While he and Cavalllier were in India they came upon nagarmota, a plant giving iff a woody odor. They liked it so much, they opted to use nagarmota essential oil in Magnifique.” Other notes include saffron essence, cumin, Bulgarian rose essence, Mai de Grasse rose absolute, jasmine, Australian sandalwood essence and a vetiver note. Read more

Fall Fashion Arrives on the Monterey Peninsula: Lexus and Vogue Usher in the New Season During The Lexus Fashion Preview

PEBBLE BEACH, Calif., Aug. 18 / The highly anticipated event features top talent and cutting-edge designs during the Pebble Beach Concours d’Elegance– The Monterey Peninsula once again became a fashion hub as Lexus and Vogue returned with The Lexus Fashion Preview at the 58th Annual Pebble Beach Concours d’Elegance. The next generation of young American design talent showcased exquisite creations and cutting edge looks at the show on Friday, August 15, 2008 during the premier invitation-only fashion event.

The Lexus Fashion Preview was hosted by Vogue’s Fashion News/Features Director, Sally Singer. The show revealed the collections from the finalists of the prestigious Council of Fashion Designers of America/Vogue Fashion Fund, the industry’s intense search for talent who will emerge as the next great American designers. The couture collections shared the spotlight with Lexus’ sleekest automobiles, including the LF-A Roadster concept vehicle, the latest expression of preeminent design from the automaker, and the Pebble Beach Collection, special edition vehicles that commemorate the brand’s partnership with the Pebble Beach Resorts. Read more

Madison West Interiors Has Been Contracted to Design the 2008 Pre-Awards Celebrity Gift Suites Produced by DPA the Week of the Emmy Awards

LAGUNA BEACH, Calif., Aug. 18 /PRNewswire/ — Sabina Vavra, Principal of Madison West Interiors, has been chosen to design the interiors of the 2008 Pre-Awards Celebrity Gift Suites produced by DPA the week of the Emmys. This event is located at the Luxe Hotel in Beverly Hills, California on September 18, 19 & 20. Selected by Nathalie Dubois-Sissoko, President of DPA Productions, Madison West Interiors will brand the event. Sabina Vavra, Principal Designer — “We’re taking the event this year and focusing on creating a vibrant sophisticated environment with an edgy creative vibe.”

To complete the design and assist in the chic-contemporary gift suite lounges, held at the penthouse of the Luxe Hotel, Madison West Interiors has commissioned custom contemporary art pieces by James Verbicky (of San Diego and showing at the Louvre in Paris), furniture by Plush impressions and Caluco. The Sabina Vavra designed rooftop suites will be host to 3 individual bar areas, a celebrity lounge area, and a red carpet ready space. Read more

Experience The Color Space(TM) by L’Oreal Paris at the Minnesota State Fair

MINNEAPOLIS, Aug. 18 / — L’Oreal Paris, the world’s biggest beauty brand, brings The Color Space, a total beauty experience, to the Minnesota State Fair from August 21 through September 1. The Color Space, a 5,000 square foot interactive beauty pavilion and executed by Legacy Marketing Partners, Chicago, is the ultimate environment for women and men (and even kids!) to learn about the latest trends and products first hand from the company that does beauty better than anyone else.

Upon entry into the red-carpeted pavilion, Color Space visitors are immediately transported from the raucous fairgrounds to an oasis of beauty. Read more

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