Lancome Magnifique : New Fragrance Launch. Audacious. Passionate. Utterly.

Magnifique is the latest fragrance for women from Lancome, and it launches this month under the tag line “You are unique; you are Magnifique”. The celebrity spokesperson is Anne Hathaway; the perfumers are Olivier Cresp and Jacques Cavallier; the spicy woody scent is intended as “an olfactive interpretation of red”.

Anne Hathaway is Lancome’s newest ambassador, who will be featured in the advertising campaign. The fragrance, a spicy woody floral, was created by Firmenich perfumers Olivier Cresp and Jacques Cavallier. As WWD reported this morning, “‘The challenge was to work on wood [notes],” said Cresp, explaining the women’s fragrance market has few woody juices. While he and Cavalllier were in India they came upon nagarmota, a plant giving iff a woody odor. They liked it so much, they opted to use nagarmota essential oil in Magnifique.” Other notes include saffron essence, cumin, Bulgarian rose essence, Mai de Grasse rose absolute, jasmine, Australian sandalwood essence and a vetiver note.

Magnifique, the new Lancome perfume designed by master perfumer, Olivier Cresp, presents this spicy-woody-floral perfume as an indicator that wood scents for women are going to be a massive trend in perfume.

The Eau de Parfum unveils the floral, fruity, powdery and amber notes of MAGNIFIQUE. Its bottle, with its luxurious design, nestles in the hand, like a precious treasure. Its luminous fragrance gives a refined and radiant aura to the woman who wears it.

Lancome Magnifique is available in 30, 50 and 75 ml Eau de Parfum and in matching body products.