aleXsandro Palombo under licence from the French company L’ARSOIE

The French manufacturer L’ARSOIE, world leader since 1920 in the production of couture and Fully Fashioned haute couture stockings and tights with the “CERVIN Paris” brand, has the pleasure of announcing the launch of its new collection, “aleXsandro Palombo by CERVIN Paris” haute fashion stockings and pantyhose set to debut in autumn/winter 2008/9.

The outstanding talent and imagination of the Italian designer from Apulia, aleXsandro Palombo, are merged with the unique and refined savoir-faire which has always distinguished the French “CERVIN Paris” brand, synonymous with luxury and exclusiveness.

Serge Massal, president and general manager of LARSOIE, declared: aleXsandro Palombo is a gifted creative capable of combining elegance and modernity with a strong artistic spirit and a fantastic sense of color, the right combination to create exclusive garments which are symbols of modern femininity.

L’ARSOIE was founded in 1920. It has supplied European royalty with elegant stockings, a story that has passed down through 3 generations and still today preserves the secrets of an ancient and unique art out of respect for tradition and outstanding quality.

Many famous personages of past and present wear CERVIN Paris products: from Marilyn Monroe to the QUEEN SOFIA of Spain today, the actress CATHERINE DENEUVE and showgirls like DITA VON TEESE: CERVIN Paris produced stockings specially for her performance at the Crazy Horse.

I am honored to join CERVIN Paris, the skill and the long history of LARSOIE are a great source of cultural enrichment, a unique opportunity to create fetish collections devoted to the art of seduction, making one of the symbols of femininity a luxury accessory, declared aleXsandro Palombo.

The key to CERVINs success is the rare elegance of its products which represent sheer luxury. CERVIN is 100% made in France, distinguished for its high quality and its “Fully Fashioned Authentiques Bas legwear”, the famed stockings worn by Marilyn Monroe made using an ancient technology that makes it possible to knit the stocking in the form of the leg on machinery from the early 1900s which only L’ARSOIE possesses today. This is a feature that enables the firm to create stockings that are real works of art. The excellence of the workmanship of these rare luxury products make CERVIN Paris the world leader in this field with its distinctively French elegance.

The distribution of the collection “aleXsandro Palombo by CERVIN Paris” will be tightly focused and exclusive, reserved for an up-market clientele who will find the elegant stockings in select luxury multi-brand shops and prestigious international department stores.

The collections will include Fully Fashioned stockings, hold-ups, pantyhose, above the knee stockings and leggings. Their crafted elegance, design, precious embroideries, high quality cashmere and silk weaves will make each creation a luxury haute couture accessory that will be presented in refined bijou packaging as a tribute to femininity.

The unconventional creator of elegance

aleXsandro Palombo, the multicultural creative designer with an outstanding sense of color, was born in Salento, in southern Italy in 1973. In 1991 he moved to Milan where he studied at the Marangoni fashion school and subsequently worked as a freelance creator as well as illustrator consultant for the most prominent fashion houses in Milan, Paris and Hong Kong.

In 1998 aleXsandro Palombo launched his fashion label. His approach to style is unique in its genre: his visions and creations bring together fashion and art, with shapes, colors and materials interweaving to portray dreams and social transformations.

Palombos creations are a balanced blend of mysticism, provocation and sensuality, and his initiatives have an image which consistently provokes thoughts and debate. These elements go hand in hand with extremely sophisticated collections, combining the traditional craftsmanship of southern Italy with a profound artistic research and a contemporary and international creativity.

Palombos creative intuition is fascinating, entertaining, perturbing and exhilarating in the way it makes the invisible visible. Over the last decade his thoughts and ideas have influenced the world of fashion and communication. To his credit feature numerous trends: his memorable collections dedicated to the new contemporary icons such as Padre Pio and Mother Teresa; the Kefiah which he gave a status to and reinvented, making it a fashionable and notable item; the Knitwear new look; the fusion of styles and philosophies bringing together East and West, Islam and Christianity.

LArsoie, a prestigious French company founded in 1920, has linked its historical brand CERVIN Paris to the Italian designer with the creation a collection of haute couture tights, ‘aleXsandro Palombo by CERVIN Paris.

aleXsandro Palombo is a provocatory artist, the creator of elegance, an illustrator of dreams and a visionary, as well as having a great surrealist wit.