ADIDAS ORIGINALS CELEBRATES 60 YEARS OF ‘SOLES AND STRIPES’ / COLLABORATION WITH VESPA UNVEILED IN NEW SPRING/SUMMER COLLECTION AT MILAN FASHION WEEK

To celebrate the 60th anniversary of the iconic 3-Stripes mark, adidas Originals will unveil a fresh collection that reflects decades of rich heritage with an innovative presentation at Milan Fashion week 2009.

Rather than through a runway show, adidas will host a ?house party? to showcase the new collection.   A two-floor stage show installation built up as an enormous house will bring the party to life, with rooms exhibiting the different product themes and spring/summer 2009 concepts that make up the Trefoil brand – including the ?60 Years of Soles and Stripes? anniversary range. This line comprises footwear and apparel products that have become timeless classic styles through the last six decades and different eras.

Accompanied by a comprehensive women?s line of mix-and-match styles, the new spring/summer 2009 collection presents an extended summer fashion offering, serving in particular the coastal and urban street scenes. The new range will be available globally at adidas Originals stores as well as selected sneaker and fashion retailers from January 2009.

As a groundbreaking new men?s sub-collection, the collaboration with Italian pop icon scooter manufacturer Vespa, one of the biggest and most original mobility brands worldwide, presents another product facet that speaks originality. Two authentic lifestyle brands, both focused on design, present a unique partnership with products referencing classic and contemporary men?s looks and colours that serve the needs of both classic scooter riders and all fans of casual and clean design.

The new relationship with Vespa and existing relationship with Italian lifestyle brand Diesel on the Originals Denim by Diesel range make Milan Fashion Week the perfect platform for adidas to host the Originals spring/summer 2009 global launch.

The recently introduced product customisation tool ?mi Originals? presents an additional highlight of the overall launch presentation. The tool allows sneaker lovers to design their own individual pair of shoes and thereby choose between two of the Trefoil brand?s most iconic footwear models: the Superstar and the ZX700. mi Originals will be exclusively available in the reworked and reopened Milan Originals Store from September 18th onwards, allowing the unlimited celebration of originality that the Trefoil brand stands for.