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Leading Jewelry Designer Neil Lane Celebrates Grand Opening of Flagship Store in Los Angeles

October 31, 2008 by  

LOS ANGELES, Oct. 30 / — Celebrated jewelry designer Neil Lane announced the opening of his flagship store in Los Angeles, Neil Lane Jewelry (http://www.neillanejewelry.com). Perfectly situated on Melrose Place, one of the most chic and glamorous fashion destinations in Los Angeles, the new location at 708 North La Cienega Boulevard offers a glimpse into the luxurious world of Neil Lane Jewelry where exquisite jewelry fashions are born.

“The new store is a dream come true that has been a long time coming,” says Lane. “I’m flattered by the support and the amazing response of our many loyal clients who have a deep appreciation for Neil Lane Jewelry. I am excited about the future, as people have always responded to the allure of beautiful, timeless gems.”

Since he moved to Los Angeles nearly 20 years ago, operating out of a small counter on Beverly Boulevard, Neil Lane has become a legendary figure in Hollywood. As an avid collector of fine jewelry, with an eye for designing jewelry exuding both style and elegance, Neil Lane has earned the respect and admiration of an all-star crowd. His iconic jewelry has been worn for the Oscars and other red carpet events by some of the most beautiful and influential women in the world, including Angelina Jolie, Charlize Theron, Demi Moore, Jennifer Lopez, Madonna, as well as numerous others.

Neil Lane will now bring his sparkle and Hollywood touch to a spacious and elegant salon. Still accessible as the ‘infamous man behind the counter’, Neil Lane’s counter has been transformed into a luxurious showroom featuring state-of-the-art jewelry display cases made of white oak, Portuguese limestone, accented with a series of plush, offset panels of ultra-suede. Architect David Montalba designed the space to create an intimate environment without compromising the glamour and polish of the Neil Lane brand.

“The new Neil Lane Jewelry store is the next phase of building the brand by extending the reach of Hollywood glamour,” says Lane. “Melrose Place has become the upscale fashion destination.”

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