Zimmerman’s ‘In Fashion’ With Lane Bryant Win

FT. LAUDERDALE, Fla., Oct. 31 /PRNewswire/ — Zimmerman Advertising, the nation’s 14th largest advertising firm and recognized national retail brand builder, has been retained for services by specialty women’s clothier Lane Bryant(R).

“The Lane Bryant brand has outstanding name recognition and is truly synonymous with plus fashion apparel,” notes Michael Goldberg, Executive Vice President, Chief Marketing Officer at Zimmerman. “Its position as a leading specialty store spans decades, and the opportunity for Lane Bryant to grow their market share has never been greater. We know that by strengthening its identity as ‘the source’ for both up-to-the-minute and classic fashions that meet the needs of fit, different body types, and the demand for quality plus-size fashion, Lane Bryant can expand its leading position in this important category.”

“Lane Bryant plays a major role in the women’s clothing industry,” says Jordan Zimmerman, Founder of the agency. “We know that the talents of our creative team and our ability to help track results of our efforts can help Lane Bryant create real excitement in their leading fashion brand.”