There’s a New Dame in Town. With Her Zesty Zingers and Over the Top Appearance, She’s Spectacular!
December 19, 2008 by admin
M.A.C’s most recent collaborator, Dame Edna Everage, stopped by the M.A.C PRO Store in Los Angeles on December 15th to celebrate her dazzling new colour collection. The M.A.C Dame Edna Collection launches December 26th in-stores. The world’s most fashionably tongue-in-chic Dame Edna makes a royal appearance to introduce her new colour collection for M.A.C Cosmetics.
LOS ANGELES, Dec. 17 /PRNewswire/ — Listen up, Possums! M.A.C’s most recent collaborator, Dame Edna Everage, stopped by the M.A.C PRO Store on December 15th to celebrate her dazzling new colour collection. The M.A.C Dame Edna Collection launches December 26 in-stores.
“For M.A.C and for me, there is no one like Dame…Edna!” says Senior Vice President/Creative Director, M.A.C Worldwide James Gager. “This collaboration is a celebration of spirit and creativity and it is beyond everyone’s extreme dreams.” Gager worked closely with Dame Edna to make sure the packaging for the collection of glosses, shadows, lipsticks, and nail lacquers truly represented all that is Dame. And so the lilac of her hair and the red sparkle of her glasses served as the inspiration – that and the gladiola, Dame Edna’s signature flower. “I love gladiolas. I love glasses. And I love lavender hair. What more could I ask for? She’s the grandest in the world,” said Gager.
Playing on all the things that Dame Edna loves, her Aussie heritage, and her utter authenticity, M.A.C created a collection that will be loved by young and old…the only way Dame would have it! “Dame is quirky yet sexy. Charismatic and colourful! That is what we tried to do for her,” said Senior Vice President of Product Development M.A.C Worldwide, Jennifer Balbier. “She likes opposites…wow with a Pop. Orange and pink, red and lavender. You can either recreate the Dame’s look or you can mix and match or clash your own.” As always, the Dame says it best: “What you see is what you get Possums and with this new Dame Edna collection you too can be Gorgeous, Gorgeous, Gorgeous!”