K-Swiss Announces 5th Annual Desert Smash With All-Star Roster

WESTLAKE VILLAGE, Calif., Feb. 5 / — K-Swiss is again proud to announce its title support of the 5th annual K-Swiss Desert Smash, a two-day charity celebrity tennis and golf event being hosted at the world famous La Quinta Resort & Club, just outside Palm Springs, CA. The event, being held March 10-11th, will benefit the Bryan Brothers’ Foundation and Variety of the Desert – the Children’s Charity.

The K-Swiss Desert Smash meshes the worlds of Hollywood celebrities and the world’s best professional tennis players. On the heels of the PNB Paribas Open in neighboring Indian Wells, players scheduled to appear to date include Novak Djokovic, Marat Safin, WTA Tour world number 4 Vera Zvonareva, Tommy Haas, Australian Open Doubles Champions Mike & Bob Bryan, and 2008 Indian Wells Finalist Mardy Fish.

Following a schedule similar to years past, this year’s event will feature a tennis pro-am tournament and another stellar pro-tennis exhibition played on the gorgeous La Quinta tennis stadium which is free to the public. Capping off a great day of tennis, the evening event is going to rock, literally. The evening will kick off with a silent auction and cocktail party followed by dinner and a special, private musical performance by a chart topping recording artist.

As in year’s past, this event will not be short on celebrities. Past celebrity attendees include Joe Pesci, Gavin Rossdale, Michael Vartan, Rex Lee, Ken Dividian, Daniel Baldwin, Lance Bass and Eliza Dushku.

“We are thrilled to be celebrating the 5th year of the K-Swiss Desert Smash,” said Erik Vervloet, K-Swiss Sports Marketing Director. “It’s a fun two days filled with incredible talent but more importantly, with a great sense of purpose. The K-Swiss Desert Smash is an opportunity for K-Swiss to connect world class athletes with children in need and help raise awareness for these two great charities.”

On schedule:

TUESDAY, MARCH 10, 2009

    10am -12pm   Pro-Am Tournament Registration/Warm-up & Continental
                 Breakfast
    12 – 2pm     K-Swiss Desert Smash Pro-Am Tennis Tournament
    2 – 3pm      Pro-Am Awards Luncheon
    3- 5pm       K-Swiss Desert Smash Pro Tennis Exhibition (free to public)
    7:30 – 9pm   La Quinta Cocktail Party, Silent Auction & Dinner
    9 – 10:30pm  K-Swiss Desert Smash Live Auction & Private Surprise Musical
                 Performance

WEDNESDAY, MARCH 11, 2009

    10am – 12pm  K-Swiss Celebrity-Am Golf Registration & Practice
    12pm         K-Swiss Celebrity-Am Golf Tournament
    Finish       19th Hole Reception & Awards