The 4th Annual The Makeup Show Announce Must-Attend Keynote and Workshops With Top Beauty Professionals, May 17 & 18

NEW YORK, NY (May 2009)–The 4th annual The Makeup Show NYC announces keynote presentations, hands-on workshops, seminars and business forums examining cosmetic applications of technique and style by some of today’s top beauty professionals, featured during two days of inspiration, community building and artistic energy.

Prevailing the recession, the annual The Makeup Show NYC will bring beauty insiders together to doll out the best the makeup industry has to offer. The Makeup Show is an opportunity for beauty professionals to network with industry leaders, fine tune their craft, and learn what it takes to make it with the current demands of the industry.

Seminars and hands-on workshops explore the world of makeup from film, television and theater to editorial and bridal beauty. Other workshops include airbrush basics, FX techniques, and makeup for HDTV–touching upon technique and application, skin tone and product, tools of the trade and the business of the beauty industry.

The Makeup Show NYC is proud to present it’s palette of beauty authorities from today’s top celebrity and professional makeup artists*: Gordon Espinet, Davis Factor, Dany Sanz, Eve Pearl, Kate Best, Linda Mason, AJ Crimson, Crystal Wright, James Vincent, Orlando Santiago, Michael DeVellis, Jon Hennessey, Kevin James Bennett, Johnny Lavoy, Eugenia Weston, Alison Raffaele, Pauline Youngblood, Daven Mayeda, Angelina Avallone, Danessa Myricks, DeShawn Hatcher, Kathy Aragon, and many more.
*Artists are subject to change due to schedule changes.

The Makeup Show NYC is excited to announce the first New York appearance of Make Up For Ever founder and artist Dany Sanz. Celebrating 25 years of education and artistry, Sanz will speak about her career and her company in an exclusive keynote presentation on Monday, May 18, at 3pm.

Hollywood beauty royalty and great-grandson of makeup legend Max Factor, Davis Factor, creator of Smashbox Photo Studios and Smashbox Cosmetics, will be in New York to present a keynote on the company and his career in the makeup industry on Monday, May 18, at 12pm.

From the runways of New York, Milan and Paris, Gordon Espinet, Vice President of Artistry, M.A.C will share first-hand experience and makeup looks from the Autumn/Winter 2009 collections that will influence technique and color palette for months to come, on Sunday, Mat 17 at 2pm.

The Makeup Show Director of Artistry, James Vincent has created a special Spring 2009 looks created in the spirit of New York City’s most iconic and influential women: Edie Sedgwick, Debbie Harry, and Diana Vreeland. Incorporating the newest products and tools from a selection of The Makeup Show NYC vendors, Vincent will host an exclusive presentation of on Monday, May 18 at 9:30am.

The Powder Group and The Makeup Show Founder, Michael DeVellis, along with agency director, Crystal Wright of The Crystal Agency, will present a must-attend industry keynote in Marketing You, on Sunday, May 17 at 10am.

Hands-on workshops include: Focus on Detailing, Essential Eyes, Eve Pearl Beauty, Creating the Character with Kate Best, Beautiful Skin of Color, Camera Ready Makeup, Working in Fashion, Perfecting the Canvas, Essential Airbrush, Flawless Beauty, Becoming an Editorial Artist, and Makeup For Bridal and Special Events.

Over 25 free seminars including F/W ’09 Runway Trend Preview from M.A.C Cosmetics, Lady Love: The Look by AJ Crimson, and The State of the Union presented by local 798, to name a few.

Exhibitors for the Makeup Show NYC include Adesign, Alcone, Alison Raffaele, Armour Beauty, Becca Cosmetics, Blinc, Crown Brushes, Embryolisse USA, Face Atelier, Hakuhodo USA, Iredale Mineral Cosmetics, Kissable Couture, Koh Gen Do, Korres Natural Products, Lash Control, Linda Mason Elements, M.A.C Cosmetics, Make Up For Ever, Mario Badescu Skin Care, Naked Cosmetics, Obsessive Compulsive Cosmetics, Pencil Me In, Smashbox Cosmetics, Temptu, Three Custom Color, Youngblood Cosmetics and more!

For a complete list of exhibitors and events visit online at www.themakeupshow.com.

The Makeup Show NYC is sponsored in part by Diamond sponsor Make Up For Ever, Platinum sponsors Temptu, Crown Brushes, and Alcone, Lounge Sponsor Smashbox Cosmetics, and media sponsor On Makeup Magazine.

An intimate and educational trade event, The Makeup Show is a one of a kind boutique show for beauty experts produced by The Powder Group and event producers Metropolitan Pavilion Events & Production. The Makeup Show NYC, will take place May 17th & 18th, 2009, 9:00am-6:00pm daily, at Metropolitan Pavilion, located at 125 West 18th Street, between 6th & 7th Avenues. Advance tickets are $45 and $70 for 1-day and 2-day passes, respectively–available until May 14, and may be purchased online at www.themakeupshow.com. At the door tickets are $65 and $85 for 1-day and 2-day passes, respectively.

For information on how to be part of The Makeup Show LA and NYC 2010, please contact Shelly Taggar at PH+1.212.242.1213 or via email at shelly@metropolitanevents.com.

For press inquiries contact STATE Public Relations directly at PH+1.646.714.2520, Kristina Ratliff at kristina@statepr.com or Ryan Urcia at ryan@statepr.com. For media accreditation and comp passes, email themakeupshow@statepr.com

About The Powder Group
Introducing your ultimate makeup confidant, The Powder Group is a one-stop makeup and beauty concierge service and powerhouse resource for professionals and consumers who are passionate about the art of makeup. Intelligence for all aspects of the art of maquillage, from artist services, events, and program development to the latest include tip-offs on how to achieve the latest look direct from the fashion runways and celebrity red-carpets. Founded in 2003 by Michael DeVellis – also the founder of The Makeup Show, On Makeup Magazine, The American Beauty Tour and Evolution, an advanced artist retreat held semi-annually in Cape Cod – The Powder Group is comprised of professional and celebrity makeup and beauty talent from around the globe with backgrounds in fashion, editorial, television, film, and special effects; a go-to team of makeup artists from every area of expertise. DeVellis is also the founder of The Makeup Show Events and services are offered internationally. The Powder Group also publishes On Makeup Magazine- a pro-driven makeup magazine launching Winter 2008. For more information please visit www.thepowdergroup.com.

About Metropolitan Events and Production
Metropolitan Events and Production is a first-of-its-kind hybrid venue and event-planning house providing full-service event coordination, a dedicated staff, and a distinguished network of production resources culminating from years of experience. Mirroring the pride of the award winning special events venue, Metropolitan Pavilion, the production branch continues to meets contemporary standards of excellence and distinction with more than a decade of hands-on experience and superior rated service. A fusion of production services and management expertise, Metropolitan Events and Production compliments the needs of clients, working with event planners to streamline the entire event process. From administrative proficiency to creative services, Metropolitan Events offers a full range of event know-how from floor plans and event design, marketing and staffing, consultation, catering and more. Metropolitan Events and Production leverages a rolodex for all needs of event coordination including party rentals, liquor and beverage packages, photography services, printing services, and assistance in obtaining special permits from local agencies. For more information please visit www.metropolitanevents.com.