CASHAK.TV Named Phoenix Fashion Week’s Official Video Partner

For a third year, CASHAK.TV is named the “Official Video Partner” of Phoenix
Fashion Week. CASHAK.TV is responsible for broadcasting Phoenix Fashion Week
to the world. The program will use the unique capabilities of video to report
on the sights, motion and sounds of the event. Traditional print and web media
are unable to convey all these dimensions to their audience.

CASHAK.TV will film all of the runway shows, in addition to the action
backstage.  An episodic series focusing on the work of Phoenix Fashion Week
staff and designers from the beginning of this year to now will also be shown.
 The series and show footage will air on CASHAK.TV’s website.  Christopher
Cashak, the shows executive producer said: “This year we are covering every
aspect of Phoenix Fashion Week.  Other fashion weeks will look are what we are
doing with envy.”

In 2005, CASHAK Magazine covered the second Phoenix Fashion Week with
photographs and text articles. The editorial reviews continued into 2007 when
CASHAK Magazine changed its name to CASHAK.TV. That year the show began its
current video format. As the official video partner, CASHAK.TV brought the
first fashion week endorsed video coverage to the shows. For 2008, the show
added a live correspondent on the runway to report the the fashion stories.
“Working with CASHAK.TV has been a true fashionable partnership from day one,
Chris and his team believed in the vision of Phoenix Fashion Week and together
we have built it into one of the best fashion events in the Southwest,” said
Brian Hill, Executive Director of Phoenix Fashion Week.

CASHAK.TV will use its stature in the international fashion community to bring
attention to Phoenix Fashion Week and its designers. The program has
participated in New York, Los Angeles, Paris, Milan and London Fashion Week
for years.

Christopher Cashak has expressed interest in developing a high-end fashion
community in Scottsdale and Arizona. He routinely assigns reporters to cover
local fashion events and designers.

Phoenix Fashion Week will take place October 1st, 2nd and 3rd of this year.
The runway shows will be held at the Hotel Valley Ho in Scottsdale.