Northern Virginia Fashion Week 2010

Alexandria, VA – The second annual Northern Virginia Fashion Week (NOVAFW) is scheduled to take place March 21 – March 27, 2010 in Alexandria, VA. The week long spectacle of events will continue to support Northern Virginia, and surrounding areas, as an unrecognized fashion Mecca by promoting fashion businesses, highlighting fashion trends and supporting students in their pursuit to make a name for themselves within the fashion industry. Fashion Week is designed to give patrons and industry-insiders an eagle eye view of the most sophisticated styles that Northern Virginia has to offer, and opens their minds to a new and creative dynasty building in this region.
 
The city of Alexandria, the event partner, will serve as the venue for the Fall Fashion Week by hosting the weeklong event at their chic Waterfront Park in Old Town Alexandria, VA, including the Lupus Foundation Charity Gala; designer showcases and other private events will be held under the main tent. Having the event at Waterfront Park, which is filled with elegant boutiques, fine dining, arts and antique shops and more, will allow visitors to the fashion week to browse local shops and bringing thousands of customers to view their products and services.  Also, by being backed by the city of Alexandria, NOVAFW has to opportunity to bring in buyers and tourists from around the world, exposing all to the world of fashion and what NOVAFW has to offer to a more international community.
 
Because staff and Board members of NOVAFW are directly affected by Lupus through family members, NOVAFW thought of no better way to be a leader in finding a cure than to dedicate its proceeds to the Lupus Foundation of America to help aide them in their continuing efforts to conduct on-going research for a cure.
 
In setting the stage for the upcoming Fall Fashion Week, NOVAFW has revamped its Web site that allows visitors to donate to Lupus and read about the latest happenings during fashion week. NOVAFW has already increased awareness about the Lupus Foundation of America by supporting the organization and allowing donors to use the website as a means to donate money to the organization.  Also on the website, NOVAFW, is a leader in the area informing the general public about what it means to be Fair-Trade and helping people learn about reducing their carbon footprint with easy steps on how to become more eco-friendly.  Advance Access to exclusive designer shows such as Karen Millen, Andrew Norwell, Tashia Senn, Tsyndyma, Natalia Sanz, Greg Taylor and Alek Risimnic is now made available until the beginning of January.
 
Although similar events groups designers together, decreasing the opportunity to increase the designer’s own brand awareness and clientele, NOVAFW has always given designers the opportunity to showcase their brand exclusively, helping them get noticed more easily and develop business relationships after their fashion show.
 
In their continuing effort to support the up-and-coming designers of tomorrow, educational designer shows will be offered to students from the area’s fashion schools as a part of the student initiative. This initiative will jump start the Student Scholarship program. Because NOVAFW highly supports the designers of tomorrow, the event also gives Fashion Departments from surrounding schools in DC, MD, and VA a chance to see how their hard work and determination is put into effect in a business perspective.
 
A few supporters of the upcoming NOVAFW include the WDCW 50 TV, Northern Virginia Magazine, Falls Church News Press, and DC Professionals in the City. Businesses that are interested in becoming a corporate sponsor should contact Kim Jeffrey, at 1-800-900-7501, ext 47, sponsors@novafashionweek.com.

Firenze Jewels’ Website Redesign Pushes Online Diamond Shopping to New Horizon

New York, New York (PRWEB) November 30, 2009 — Firenze Jewels, Inc. proudly unveiled the first phase of a significant redesign to their website www.FirenzeJewels.com this week. Re-built from the ground up, the focus throughout the year-long project was to provide buyers with a fresh online shopping experience that was easy and intuitive. The makeover has already garnered positive feedback from new clientele as well as their core base of repeat customers. “The site was designed with the customer in mind, providing guidance and vivid imagery at every step so they make the right decision.” says Gabrielle Guzman, E-Commerce Director at Firenze Jewels. 

LarsonJewelers.com Introduces New Designs from Thorsten Rings

The leading online retailer of tungsten rings, palladium rings, and wedding bands, LarsonJewelers.com is proud to unveil the addition of over 15 new styles to their designer Thorsten Rings line of tungsten rings, just in time for the holiday season.

Irvine, CA (PRWEB) November 30, 2009 — As the biggest shopping day of the year commences, LarsonJewelers.com has decided to give couples shopping for tungsten wedding bands this season even more styles to choose from. LarsonJewelers.com now carries some new designs such as white carbon fiber tungsten wedding rings. Read more

Paper Dress by The Voguettes

Irina Shabayeva Makes Fashion’s ‘It List’ as Season Six Winner of Project Runway

LIFETIME AND THE WEINSTEIN COMPANY’S HIT SERIES RETURNS TO THE BRIGHT LIGHTS OF NEW YORK FOR SEASON SEVEN ON THURSDAY, JANUARY 14, WITH HOST HEIDI KLUM, MENTOR TIM GUNN AND JUDGES MICHAEL KORS AND NINA GARCIA

Season Two of Companion Series, MODELS OF THE RUNWAY, To Premiere Immediately Following PROJECT RUNWAY Read more

Unlock the Secret to This Season’s Hottest Trend in Designer Jewelry: Key Necklaces and Key Pendants

ALLENHURST, N.J., Nov. 20 /FashionNews/ — Heavenly Treasures unlocks the secret to this season’s hottest trend in designer jewelry: key necklaces and key pendants. One of the world’s most famous symbols is the skeleton key. This iconic design is now available as a glittering accessory in the form of a pendant. HeavenlyTreasures.com, a New Jersey-based company, launched their official key pendants and necklaces collection. These key pendants use variations of the classic skeleton key designs and are jazzed up with diamonds and sometimes even gemstones.

“Key pendants are becoming the must-have jewelry accessory for any occasion, from a day at the office to a night out on the town,” says Frieda Shammah, production manager at Heavenly Treasures. “Whether you prefer an understated look or something with a little more sparkle, Heavenly Treasures has a key necklace or key pendant to fit your unique personal style.” Read more

A First for Fashion Bug: Stores Open Thanksgiving Day

BENSALEM, Pa., Nov. 20 /FashionNews/ — This year, Fashion Bug makes a decision to open selected stores for limited hours on Thanksgiving Day. Along with a diverse group of major retailers, Fashion Bug will offer convenient shopping and great holiday savings to customers who want to beat the Black Friday rush or just take a break from their Thanksgiving responsibilities.

Beat the Black Friday Rush Fashion Bug will open more than 160 stores in selected locations for limited hours on Thursday, November 26. Consumers, who have traditionally joined the shopping frenzy of the after Thanksgiving shopping rush, may be pleased to find a much more relaxed and casual atmosphere on Thanksgiving Day. Read more

DKNY JEANS Launches Exclusive Collection With HSN for St. Jude Children’s Research Hospital’s Thanks and Giving(R) Campaign

NEW YORK, Nov. 20 /FashionNews/ — Today, iconic denim brand DKNY JEANS and multi-channel retailer HSN announce the launch of a capsule gift giving collection offered exclusively on HSN and HSN.com for the holiday season. This collection is inspired by and designed for St. Jude’s Children’s Research Hospital’s Thanks and GivingR Program, a holiday fundraising and awareness program which encourages consumers to “give thanks for the healthy kids in your lives and to give to those who are not.” Funds raised from the Thanks and GivingR program benefit St. Jude Children’s Research HospitalR, one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases.

This special capsule includes statement tees and scarves, sweaters, jeans, and track suits in an array of colors. This collection features brand sensibilities of both DKNY JEANS and St. Jude’s by fusing iconic elements of New York and key St. Jude heritage words, HOPE, BELIEVE and DREAM. Price points for the line range between $29 and $79, making each piece an affordable and thoughtful gift for the holiday season. This capsule also marks the first DKNY JEANS product available in woman’s sizes, with ranges from XS to 3X and size 2 to 24W. Read more

Your new handbag – chic and green

     The garage, the grocery story, the pharmacy, the hardware store, your grandparents’ attic – these might not be the first places you think of when you need new fashion accessories.  But these are some of the places where young designers form  the Cracow School of Art and Fashion Design (www.ksa.edu.pl) have found materials to create their unique handbags.

     The final results are playful and original but also elegant, smart and attractive. All were crafted from things such as vinyl records, cans, and soup boxes.  These old objects which seem useless and whose only destination is a trash bin have been transformed into stylish pieces. The designed handbags are not only an excellent demonstration of students’ creativity but they also show their concern for the environment and interest in recycling. With the designs students demonstrated that nothing is too useless to be transformed into high fashion and that we don’t need to pay big money to have  accessories that are original and stand out in a crowd. Read more

YMA FASHION SCHOLARSHIP FUND ANNOUNCES 2010 FSF HONOREES EXPANDS CATEGORY TO INCLUDE BEAUTY INDUSTRY

New York, NY – The Board of Directors of the YMA Fashion Scholarship Fund (FSF), the premier nonprofit scholarship fund dedicated to investing in the future of fashion, announced today the organization’s selection of the 2010 FSF Honorees. The esteemed 2010 honorees include Margarita Arriagada, Senior Vice President of Merchandising at Sephora, Thomas A. Kingsbury, President & CEO of Burlington Coat Factory, and Robert L. Mettler, former Chairman & CEO Macy’s West. Mettler, a noted philanthropist, will be the FSF’s second ever Lifetime Achievement Award Recipient.

These three honorees were chosen based on their positive impact on the business of fashion and beauty retailing as well as their commitment to education. This year marks the first time ever the FSF has honored an executive in the beauty industry. Arriagada, Kingsbury and Mettler, will each be presented their awards by David Sultineau (President & CEO, Sephora USA), W. Paul Jones (CEO, Shopko), and Leonard A. Lauder (Chairman Emeritus, Estee Lauder), respectively. Read more

Next Page »