Dramatic Chipmunk starring in new LG campaign

The famous Dramatic Chipmunk (known from YouTube) is now starring the new Live Borderless  campaign from LG. The prairie dog called Dramatic Chipmunk became famous in 2007 in a five-second video turning its head while the camera zooms in and dramatic music from the Frankenstein film plays on the background.

Through five videos LG wants to drive people to the campaign site www.liveborderless.net where they sign up for a competition which will send the winner on a trip around the world in 80 days with $100,000 on the pocket! Read more

SideRACK.net – Launches their online clothing website

On December 4, 2009 sideRACK.net was launched, a new concept online retail store offering sales, rentals, and custom orders on designer products.

Cristina Montesinos, the creator of sideRACK.net, came up with this non-traditional concept in (as a) result of how the recession had affected her career and her closet. Months earlier, prior to sideRACK’s launch, she had been laid off from her position as a Designer at a small Fashion firm due to the company’s closing. After this great misfortune, she found herself in a position of uncertainty, the only thing she knew for sure was that she loved to work and purchase from young designer fashion brands, and that was the sector that was being hit the hardest in the current recession. Read more

Islamic fashion

Fashion is a global language. But what would a veil say to us if it could speak? 

The buzz words right now could be “respect with style”.

Internationally famous designers and the desire of Muslim women to be fashion-conscious yet maintain the dignity afforded by traditional dress are driving a fascinating and significant cultural transformation.    Read more

Graduate launches online fashion boutique

TaraLacey  Recent fashion graduate is set to launch new online fashion boutique called TaraLacey in February 2010. The boutique will sell a selection of both new and established womenswear brands from all over the world.

After graduating from London College of Fashion in June 2009, Tara Cowland, 23 started creating her own fashion business from her bedroom. With a degree in Fashion Promotion and numerous fashion related work placements, including Stella McCartney, Bluewater Management and Conde Nast she hopes to create the ultimate online shopping experience for women, as well as encouraging women to dress for themselves. Read more

SA Fragrances partners with Danica Patrick to launch her Signature Fragrance

Boston,MA. December 9th, 2009 – SA Fragrances, an innovator in the fragrance industry announced today the signing of a global licensing agreement with sports and beauty icon Danica Patrick, to develop and market a Danica Patrick fragrance line. Danica Patrick for Her will pre-launch in February and make its retail debut in the spring of 2010. The new fragrance is being developed to reflect the confidence, glamour and uniqueness of Danica and represents her first entree into the world of beauty products.

Danica’s fragrance will be positioned to attract consumers who currently purchase fragrance brands such as Calvin Klein, Ed Hardy, JLo, Paris Hilton, Britney Spears (price points ranging from $29.50-$54.50) and will appeal to a wide audience of consumers who will be reached through innovative event sampling and other interactive experiences. Read more

FASHIONISTA UNIVERSITY

www.fashionistauniversity.com, a whole new kind of education for the up-and-coming trendsetters of the fashion world.  We would love for you to spread the word and let all the teens, tweens and of course parents know about this amazing program by covering on your site and would gladly send you additional information or photos should you need.

 Starting this January, middle-school through college-aged students will have the opportunity to take a variety of “Saturday’s only”-seven week, hands on courses where they will learn the ins and outs of the fashion business including design, publicity, wardrobe styling/costume design, event planning, jewelry/accessory design and more. Run by fashion designers Kathlin Argiro and Courtney Zellmer and Publicity guru Gwen Wunderlich-Smith, Fashionista University gives students a Project Runway meets Gossip Girl real world approach, with celebrity, editor and guest designer appearances as well as access to fashion shows, showroom events, publishing houses, TV stations and more! Fashionista University provides tools teens need to turn their dreams into a reality and break in to the world of fashion with opportunities and experiences beyond anything they ever imagined.  Read more

THE ENTIRE ALICE + OLIVIA COLLECTION IS NOW JUST A CLICK AWAY

New York, NY –December 3, 2009 – Fashion house alice + olivia announces today the much-anticipated launch of it’s first-ever e-commerce boutique, www.aliceandolivia.com, on December 2, 2009. The site will allow consumers to view the entire alice + olivia collection including items exclusively online.

What will make this e-commerce unique is that site will serve as a window into the world of alice + olivia and will allow people the chance to experience the creative process of designer and founder, Stacey Bendet. Not only will the entire selection of current pieces be available to purchase, but the blog and twitter sections will provide visitors with constant updates on the design team’s work for upcoming seasons. A weekly email of Stacey’s current picks and behind-the-scenes video of the creative process will create a distinctive experience for consumers. The new site will allow customers the chance to get up close and personal with their favorite fashion brand in a fresh and innovative way. Read more