Top (Nation’s 1st Designer Dress Rental Website) Celebrates 1st Anniversary!

March 11, 2010 by  

NEW YORK – WEAR TODAY, GONE TOMORROW, the nation’s first national women’s designer clothing rental website that specializes in designer dresses, is celebrating its first anniversary this month.  To help celebrate, WTGT is providing customers with free round trip Priority 2 – 3 Day shipping for all orders placed between March 14th – March 21st when customers use the coupon code:  1STBDAY 
WTGT provides an online rental system of the most current designer clothing, with weekly rentals at 5% – 10% of retail value, and with no daily late fees ever or monthly membership fees.  There are new arrivals every Monday, and already includes clothing from close to 150 designers, including Vera Wang, Zac Posen, Thread Social and Marchesa.  Every Thursday, there are new additions to the ‘Sale’ section, where women can purchase clothing at up to 80% off retail.

While standard membership is free, without commitment and provides weekly rentals at 10% of retail values with no daily late fees, customers now have the option to join one of the V.I.P. Membership Plans to receive additional discounts and perks.

$50 Off First Order Each Month
Additional 50% Off Already Reduced Rental Fees For All Orders Each Month
Brings Rental Fees Down To 5% Of Retail Values  (ex. $500 Retail Value = $25 Rental Fee)
Cost: $49.95 per month
V.I.P. Member Duration: one year

$30 Off First Order Each Month
Additional 30% Off Already Reduced Rental Fees For All Orders Each Month
Brings Rental Fees Down To 7% Of Retail Values (ex. $500 Retail Value = $35 Rental Fee)
Cost: $29.95 per month
V.I.P. Member Duration: one year

This revolutionary rental boutique was created a year ago because women find it difficult to repeat unique and expensive designer clothing for fear of others remembering.  Also, women often do not want to wear a dress over and over when there are so many beautiful new ones constantly becoming available.  The thrill of a new designer dress wears off after the first or second wear.  Way too often, perfectly good articles of clothing are left hanging in closets having only been worn once or twice.   WTGT helps women break free from the cost burden of constantly having to purchase new expensive clothing.  It gives the customer the benefit of spending less money while obtaining the use of more quality designer clothing.

Different designers cut their clothing differently, and it’s very difficult to look at a picture of a dress and know if it’s going to fit well.   Wear Today, Gone Tomorrow guarantees it will fit (and will give customers their money back if it doesn’t) by creating a revolutionary ‘Standardized Sizing’ across designers.  Each article of clothing is measured and undergoes sizing calculations to ensure that if a customer measures as a size six, a size six borrowed from any designer on the website will fit as a size six.  WTGT also provides fit and editorial styling tips for each piece of clothing, and live help via toll free phone, email and Live Chat.

Madeline Muney Passarelli
Founder and CEO

Madeline Passarelli has nearly fifteen years experience in fashion that includes management, editorial and understudy design and fit.  She attended Boston University and took additional classes at New York City’s Fashion Institute of Technology.  She received a Bachelor of Business Administration in Marketing.

The daughter of a high end fashion designer/manufacturer, she was taught the entire process of clothing creation and distribution, including design, fit, pattern-making, manufacturing and distributing.  Her experience with fit and production enabled her to create Wear Today Gone Tomorrow’s revolutionary ‘Standardized Sizing’ across designers that guarantees fit.  She also worked in sales and management, and launched multiple highly successful products that have earned millions in sales. 

She entered the national fashion publishing arena and worked as an intern in the fashion departments at Hachette Filipacchi’s Mirabella and Hearst’s Marie Claire.  She freelanced as a fashion assistant at O, the Oprah Magazine, and worked on staff as a fashion editor both at Conde Nast’s Self Magazine and most recently Lucky Magazine.  While at Lucky, she attended fashion shows, collaborated on fashion trends and story ideas, selected fashion content, wrote fashion styling tips for the website, and was selected to serve on expert judging panels of new and emerging fashion talent.

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