First Ever MAYORS by BIRKS Opens Its Doors – Leading luxury jeweler highlights exclusive BIRKS brand

TAMARAC, FL, April 22 /FashionNews/ MAYORS, the leading luxury destination for fine jewelry, timepieces and gifts since 1910, is delighted to announce the opening of the first ever MAYORS by BIRKS store and the return to The Gardens Mall, at 3101 PGA Blvd., Palm Beach Gardens, Florida.

Rolex has partnered with MAYORS and will hold a private, celebratory event this evening at the new MAYORS by BIRKS store where one of the most extensive collections of Rolex and Cellini timepieces will be on display. Read more

SFERRA Collaborates with Famed Fashion Designer Peter Som

NEW YORK, April 21 /FashionNews/ – SFERRA, the world-wide leader in luxury linens, has today announced a design collaboration with the modern fashion and lifestyle brand,  Peter Som. SFERRA is known for making use of quality fabrics and rich colors to design exquisite bedding, luxurious bath and fine table linens. Together, these brands will develop a collection that seamlessly fuses Peter Som’s fashion sensibility with the classic style SFERRA is known for.  

“Style and substance can and should be married when it comes to relaxation. Through this partnership we have created with Peter Som, we aim to expand our clientele by reaching the fashion-conscious consumer who carries an effortless elegance and allure,” says Aaron Stewart, Creative Director for SFERRA. Read more

ABOVE Magazine ‘Creating a Global Green Community’

NEW YORK, April 21 /PRNewswire/ — Coinciding with the 40th Anniversary of Earth Day on April 22, 2010, ABOVE magazine releases its Spring/Summer issue and further highlights the greatest challenge of our time – protecting the planet’s endangered natural resources. Read more

INSPIRED BY PROJECT RUNWAY® CONTEST CHALLENGES ASPIRING DESIGNERS!

Aspiring designers and sewers are invited to compete in a fashion design competition that’s inspired by Project RunwayR.  Creative fashionistas are challenged to design a look that others will want to make and proudly wear!  The winner will receive worldwide distribution of their design and a trip to NYC, fashion capital of the world!  Entries will be judged by Barbara Schneeweiss, Executive Producer of Project RunwayR and representatives from SimplicityR Patterns, the creator and sponsor of this exciting competition, as well as sewing industry experts.

An exclusive licensing agreement between Weinstein Company, owner of Project RunwayR and Simplicity Patterns enables SimplicityR to market apparel sewing patterns “Inspired by Project Runway”. SimplicityR is the world’s leading manufacturer of fashion sewing patterns.  Their Inspired by Project Runway patterns have garnered worldwide attention and become instant collectibles as each season passes.  Now, one lucky aspiring designer from the United States has a chance to turn “pro”, by having their winning design added to the Inspired by Project RunwayR pattern collection worldwide! Read more

New Technology Helps Consumers Find Deals While Shopping Online

Now there’s a new way for consumers to save money and compare prices while shopping online. Superfish, Inc. announces the beta release of Window Shopper, a free browser add-on that once downloaded, places a mark next to product images on hundreds of online stores. Click on the mark and Window Shopper opens up, instantly showing deals for that product as well as similar-looking alternatives.

The secret to Window Shopper is its proprietary visual search technology. The application first recognizes the image on the site and then instantly finds and presents visually identical or similar images from its huge index of product offers. Their index includes over 30 million products in almost every product category. Superfish expects to expand their index to over 50 million products in a few months. Read more

Fashion Sketch Artist to Visit Randolph Street Market’s Modern Vintage Chicago Spring Clothing and Jewelry Explosion

CHICAGO, IL, April 14, 2010—Fashion sketch artist Ward Nipper will be bringing his sketchbook to Randolph Street Market’s Modern Vintage Chicago Spring Clothing and Jewelry Explosion Sunday and creating his own renditions of vintage designs.

“Drawing is an important creative outlet for me,” Nipper says. “When I was a kid I used to think it was my destiny because my first name spelled backwards is d-r-a-w.” Read more

Fashion goes mobile

Trendstop.com – one of the world’s leading fashion trend forecasters for the industry, have developed the first fashion trend mobile app for consumers – the TrendTracker^TM.   With consumers being more trend savvy and demanding than before, they can now have access years in advance to the same fashion trend information as the professionals and it’s free.  As of last week, it is now available on any mobile, not just iphone, including Blackberry, Nokia, Samsung, Sony Ericsson, Android and others. 

Users can download it for free by either going to http://mobile.trendstop.com from their phone’s browser or sending the word TREND as an SMS text message to: UK: 81148 Other countries: +447797803901 Read more

Resort Chic Styles under $100-Completely Me by Liz Lange

With spring and summer travels right around the corner, indulge in a fabulous new “resort chic” wardrobe….without the guilt.  Liz Lange’s new non-maternity-ready-to-wear collection offers the perfect combination of comfort and glamour at prices you can afford. Available exclusively on HSN and HSN.com, the Completely Me by Liz Lange Ready-to-Wear collection was inspired by some of the chicest spring and summer time vacation destinations.  So whether you are jetting off to Mystique, Nantucket or simply relaxing in your own backyard, get the look of leisure at prices all under $100. 

Breezy, confident and comfortable, the line is perfect for women of any age.  Completely Me offers swim cover-ups, tunics, nautical cardigans and figure flattering basics. Read more

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