Lancome offers fans a Facebook virtual makeover app
May 18, 2011 by admin
Lancome has launched a Facebook app “HouseOfColor” that enables fans to sample a new line of eye makeup with your own photos.
The app includes a series of tutorial videos, commercials and a virtual makeup tool called Magic Mirror which is particularly special for users. You may log in Facebook and visit http://apps.facebook.com/houseofcolor to have a try.
Users can select one of their photos and use the app to apply different eye shadow colors and liners to the shape of their eyes. You can also adjust the intensity, rendering a more natural-looking makeover.
According to media reporting, this app is part of a larger, multi-phased campaign surrounding the launch of the 10 eye makeup palettes, which includes a 10-day sweepstakes and a contest with virtual styling platform Polyvore to design clothing sets that compliment the 10 palettes.