Fusion Brands Inc. Partners With Sony Pictures and CBS Consumer Products to Bring Fictional Beauty Brand Jabot Cosmetics to Beauty Fans
May 27, 2011 by admin
NEW YORK, May 26, 2011 /PRNewswire/ — Fusion Brands Inc. in partnership with Sony Pictures, and CBS Consumer Products is excited to announce the 2011 launch of Jabot Cosmetics, one of the first fictional beauty brands to become available for purchase to consumers. Inspired by the beauty company portrayed on daytime TV’s Emmy award-winning and #1 rated series “The Young and the Restless” Jabot is now a premium collection of color cosmetics, advanced scientific skincare and luxurious fragrances, formulated to give fans and women access to Hollywood’s backstage beauty secrets.
Jabot Cosmetics will launch at the 2011 Daytime Emmy Awards in Las Vegas, NV on June 19, 2011. The face of the brand, and one of the most popular stars on the show, Tracey E. Bregman, who plays Lauren Fenmore, will debut the brand live on the red carpet. “When it comes to our makeup and skincare, I think every woman wants what I want…beautiful, glamorous colors and most importantly, to see visible results. Whether you are a television actress, a mom or a busy executive, I just know when women try Jabot products; they will fall in love with them,” said Bregman.
“Jabot is the crown jewel cosmetics company in town. It’s such a huge part of the history of the show and has played a significant role in the inter-family dynamics of the Abbotts, particularly in Jack Abbott’s relationship with his father John. It’s also a key ingredient to the decades long business rivalry between Jack and fellow titan Victor Newman. Blood has been lost and hearts have been broken over this company,” explained Maria Bell, Producer and Head Writer, The Young and the Restless. “For the first time our fans can own a piece of the show, and at the same time, share in the storyline as it unfolds live on TV,” added Bell. “The brand launch is going to be completely integrated to the show. The back story on how Jabot started and product development is going to be featured in Y&R story lines, and we are going to use actual Jabot products on-set with the same packaging as you will see in retail. Plus, viewers will soon see a new Jabot set as well!”
Alisa Marie Beyer, CEO of The Benchmarking Company, saw a real opportunity to bring this iconic, fan-worshipped part of the show to life for women and fans in a fun, exciting way. Beyer has been the force behind bringing the Jabot Cosmetics’ concept to fruition and has created the brand, as well as a full-line of products designed to withstand the intensity of camera lights, and that contain powerful anti-aging actives to keep women looking youthful and feeling as glamorous as their favorite Hollywood actress. The Jabot story will be supported by ongoing storyline integrations with the show.
“Jabot is one of the first beauty entertainment brands to be brought to market,” explained Fusion Brands Inc. CEO Caroline Pieper-Vogt. “Aside from being linked to the most watched show on daytime television, which is completely special and unique from any other beauty brand out there, all Jabot products are inspired by or come straight from the backstage of Hollywood. Actresses have access to an incredible array of ‘secret’ Hollywood products, products most women never even hear about or get to try, and we knew that if they loved them this much, women everywhere would, and it all came together as a perfect opportunity. We are so excited that on June 21-22 Tracey Bregman, the actress who plays Lauren Fenmore and will serve as the face of the line, will host an HSN special where she will showcase the Red Carpet Collection. The complete Jabot Cosmetics collection will launch on July 28th with five hours of programming on HSN,” said Pieper-Vogt. Eugene Melnyk, Chairman of Fusion Brands Inc. adds, “The Jabot project represents precisely the kind of innovative new paradigm in beauty marketing and distribution that is synonymous with Fusion Brands Inc. innovation-driven industry position.”
Jabot Cosmetics’ impressive array of products includes the Overnight Sensation, Camera Ready Color and Red Carpet Collections as well as a luxurious fragrance and body care additions launching in late 2011. Jabot skincare and color products are all formulated with groundbreaking anti-aging technologies to deliver maximum results and backstage performance power. These include the proprietary Miracules Complex?, a revolutionary cactus pectin ingredient that deeply hydrates to instantly smooth and plump the appearance of fine lines and deep wrinkles, while reversing the appearance of dry, dull, dehydrated skin.
“Building brands is a part of HSN’s DNA, and the idea of taking the Jabot brand from fiction to reality was compelling to us,” said Bill Brand, EVP of Programming, Marketing and Business Development for HSN. “With millions of extremely loyal Y&R fans, we see this partnership as a tremendous opportunity to attract new customers while providing current ones with an experience that is highly engaging.”
Beginning in mid-June, Jabot will be sold at www.ShopJabot.com and www.hsn.com. Additionally, Tracey Bregman will preview the line LIVE on HSN on June 21 at 8 p.m. and June 22 at 9 a.m., 1 p.m. and 7 p.m. The entire collection will officially launch on July 28 at 2 a.m., 9 a.m., 2 p.m. and 8 p.m. (all times EDT).The collection will also be available at every ULTA retail location. Prices will range from $15 to $40. An exclusive 3-piece Emmy Collection Kit will be available on June 19 at www.shopjabot.com for a limited time for $59.50.
For additional information follow Jabot Cosmetics on Facebook at www.facebook.com/shopjabot and Twitter at www.twitter.com/shopjabot
About Fusion Brands Inc.
Fusion Brands Inc. is the parent company of international beauty brands FusionBeauty? and CLEAN?. Founded in 2003, the company has established itself as a leader in innovative beauty by fusing breakthrough scientific technologies and ingredients with luxurious make-up, skincare, fragrance and bath & body products. These scientifically advanced products are sold in over 39 countries around the world, having gained an international following due to their effectiveness, innovation and broad consumer appeal. The FusionBeauty line-up includes LipFusionR, StimuLashFusionR, LashFusionXLR, as well as LiftFusionR and GlowFusionR. The CLEAN line of fragrances inspired by soap has expanded into a comprehensive lifestyle brand of bath, body and skincare products. For more information on Fusion Brands Inc., please visit www.fusionbrandsinc.com.
About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company’s extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more information, visit www.cbsconsumerproducts.com.
About Sony Pictures Television
Sony Pictures Television is one of the television industry’s leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry’s largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners, and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People’s Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT’s worldwide television networks portfolio is a key strategy in SPE’s long-range commitment to the global marketplace, with 132 channel feeds, which are available in more than 142 countries reaching more than 500 million households worldwide. SPT also creates original content for and manages SPE’s premium video website, Crackle. Additionally, SPT owns Dutch entertainment company 2waytraffic, production company Embassy Row and Sony Movie Channel, and is a part owner of cable channel GSN, new 3D channel 3net, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT’s syndicated series as well as in all of SPE’s digital businesses in the United States. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.
About The Benchmarking Company
After building and selling three companies, Alisa Marie Beyer founded The Benchmarking Company — a strategy firm that helps clients build beauty brands and products women want to buy. With proven methodologies and passionate perseverance, we fix what’s wrong, and build from scratch a product or brand that captures her at hello, and yields positive financial returns. From individual projects to complete concept-to-launch services, our top notch team maps out a winning strategy and business for your brand. We offer branding and product services for women’s health and beauty. Often referred to as the “McKinsey” of women’s beauty products, we serve brands at every stage of development, from start-ups to 13 of the top 15 global beauty companies, to the world’s largest health and nutrition company. In the women’s beauty category, our expertise spans skincare, makeup, fragrance, and hair care while in the women’s health category, we have expertise in supplements, vitamins, diet products, and functional foods and beverages. Named one of the top 20 beauty executives in the country by GCI Magazine, we intimately understand women. Each year we publish the industry’s most sought-after insights, the Pink ReportR and WomenTrendsR and our dedication to increasing our knowledge and commitment to both the industry and your brand is unmatched. TBC’s approach is to inspire through intelligence, and execute through creativity. Instead of theories, we give our clients proven results with consumer insights, the latest industry research, and unparalleled business savvy.