Yepme, India’s first online fashion brand showcases its Private Label Men’s Apparel, Footwear and Accessories collection
August 16, 2011 by admin
NEW DELHI, Aug. 15, 2011 /PRNewswire/ — Indian e commerce markets are seeing big ticket deals, with some of the businesses seeking investment at $ 1 Billion valuation. Despite Indian internet usage, with third largest number of Facebook users in the world just ahead of UK, India still remains a small retail e commerce market due to the twin effects of low margin in the branded electronics market coupled with only end of life cycle / previous season / knock offs available for well known offline brands on most Retail e commerce sites.
Indian retail e commerce businesses are now seeking to move up the value chain by getting into high margin and large volume play of private label fashion brand.
Yepme, India’s first online fashion brand showcased its Private Label men’s apparel, footwear and accessories collection at F-bar, The Ashok Hotel in New Delhi. The collection featured Yepme’s in vogue range of formals, casuals, outdoor and party wear. “Dress by Occasion” was the official theme for the show featuring India’s leading model cum actors and eminent personalities from the Indian Film industry including Dino Morea, Rahul Dev, Rajneesh Duggal and Shawar ali as the showstoppers for each occasion.
The Yepme menswear range is a culmination of Fit, Fashion and Fabric, the ideal brand that understands and delivers fashion for the confident, young urban male. The range presented in the show was targeted towards the brand conscious ‘Alpha male’, constantly seeking peer appreciation. The collection befits the growing generation of individuals who carry a keen sense of what, when and how to wear.
Speaking of the brand, Mr. Gaur, CEO : Yepme.com, said, “Most leading Indian offline fashion brands have under 100 standalone outlets. Even multi-brand outlets have only 1,000 stores serving a country of 1 Billion, with over 350 Million living in Urban India (a larger than US population). With the reach of the internet, the online brand Yepme will have the capability to reach to all Indians, even those with no access to an online payment facility, as Yepme offers Cash of Delivery. In Cash of Delivery the customer pays the courier company at the time of parcel delivery. Yepme has s 30-day no fuss returns policy.
“This is a huge untapped market with Yepme getting first mover advantage. Yepme has recently raised Series A investments with Helion Venture Partners and is planning aggressive growth in the current year. As for the products, we promise a lifelong affair with the Yepme brand in your wardrobe. Because we don’t just sell great merchandise, we create experiences, and craft memories. Yepme.com is a new age e-commerce website currently focusing on men’s apparel, footwear & accessories. We are planning to grow our customer base by adopting integrated online marketing strategies, and in the process, enhance the e-retailing concept in India.”
Yepme – A brand of VAS Data Services is founded by alumni of reputed Indian Business and Technology Schools including IIMs (Indian Institute of Management) and IITs (Indian Institute of Technology). The leadership has been associated with organizations like Unilever, Accenture, SBI Caps, HCL Technologies, HT Media, Living Media, Shoppers Stop, Pantaloon and Reliance Trends holding key profiles in the past.
Founder and Chief Operating Officer, Sandeep Sharma has domain expertise in enterprise resource planning. CEO, Vivek Gaur is a veteran in the e-commerce and online merchandising space, and President, Anand Jadhav is a merchandising and supply chain expert.
Holding technology as its prime catalyst, the online portal www.yepme.com works on integrated web technology, ensuring a single window flow from order to final dispatch. It has integrated advanced and highly user friendly facilities like ‘Virtual Dressing Room’ where users can try the merchandise before moving onto actual purchase. This technological edge lends the company a unique tool that sets it ahead of the competition and ensures an outstanding user experience.