Vodafone fashion show in Augmented Reality

April 25, 2012 by  

ARworks created a virtual, Augmented Reality fashion show for Vodafone.The telecom company sponsored a contest (Buttoned UP – Gombold Újra) made for fashion designers and the 11 winner creation of the contest were and are presented in Augmented Reality – as a channel in the top free AR browser, Junaio.
In the app, the 11 models are appearing in the live camera picture around the user who will feel like she is standing in a fashion outlet. If the viewer is at home, the models will be standing with her in the living room – if she is in the office, the models could stand on their desk.
Using the photo making/sharing button its easy to make a photo togather with the models and share it – just as were present on the catwalk as well.

By clicking on the models, they move closer to the screen so its possible to check the details of the creation – and with the button on the screen, some information on the designer appears as a separate mobile html page.

To see the models and dresses, download and launch the free JUNAIO AR browser to your smartphone – then with its Scan button, scan this QR code.
QR code link:

The special Panoramic AR technology used here, is actually the 3rd type of Augmented Reality besides the well known image recognition (marker) and geolocation based ones.

Site of the contest:

If you like Augmented Reality, check these other new AR projects, as well:
Train engine arriving in your house –
Needle in the eye – Medical demonstration:
Olympic Navigator –

ARworks is a creative augmented reality developer agency, preparing standalone and – as a leading certified Junaio developer – AR browser based AR applications.

ARworks – Connecting the digital world to the real one

Other projects:

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