Checkerboard Introduces the Future of Inviting™ with Fusion Invitations™ Suites and Convenient EasyInvite.com Online Services
May 23, 2012 by admin
Today, Checkerboard Ltd, one of America’s leading stationery and invitation manufacturers, debuts “The Future of Inviting,” with a new album of wedding invitations — Fusion Invitations Suites —that marry the impact of custom printed wedding invitations, with the convenience of online services and coordinatedpersonalized accessories such as wedding ring pillows (http://www.checkernet.com/dept/Fusion).
“The desire to celebrate and mark life’s major events, such as weddings, is as strong now as ever before,” said Micah Chase,president, Checkerboard. “What has changed is how people are communicating, which is why we’ve seamlessly integrated the time-honored formality and tradition of personalized printed invitations with the convenience of online guest list management and envelope addressing, among other services.”
With Checkerboard’s new Fusion Invitations, invitation retailers and dealers can offer brides-to-be 20 customizable thermography, letterpress and digitally printed wedding invitations, with the flexibility to select their preferred ink colors, ribbons, custom digital colors, layer customization and fonts. Fusion Invitations also come with over one dozen matching day-of-event accessories and keepsakes to commemorate the marriage, including personalized wall art.
“Checkerboard’s Fusion Invitations are a first in the industry, created to help today’s couples celebrate their wedding by combining tradition and personalization with today’s rapidly growing forms of communication,” reiterated Kerry Amidon, Checkerboard/Fusion Product Manager. “To that end, we’ve created EasyInvite.com to provide our dealer’s customers with the convenience of one destination for online guest list management, RSVPs and envelope addressing— services our research indicated are the most requested by today’s brides-to-be.”
EasyInvite.com – Adding Convenience to the Impact of Printed Invitations
Checkerboard’s EasyInvite.com provides the services most in demand by brides-to-be and grooms:
• Online address finder: Utilizes social networks like Facebook and Google Plus to effortlessly obtain the addresses of friends and family. EasyInvite.com will search for contacts’ address information, and if unavailable, send a request.
• Guest list creation and management: Brides-to-be and grooms can take advantage of the EasyInvite.com address book to add, remove, and organize guests, all in one place.
• Online RSVP: Guests will be able to RSVP to the event by mailing a printed response set or online at EasyInvite.com, which can be customized with meal options and additional guests.
• Easy Addressing™ envelope addressing services: When invitations are ready to be sent out, guests’ addresses can be printed.
With prices beginning at less than $500 retail per 100 for invitations, with response sets, envelope decorations, printed envelope back flaps and the suite of EasyInvite.com services, Fusion Invitations offers a unique combination of impactful, personalized printed invitations, accessories and services, at an attractive value.
“Fusion presents a unique opportunity in the wedding invitation market, offering retail merchants and invitation dealers top-quality personalized printed invitation suites as well as a wide array of complementary products and services,” commented Micah Chase. “No other collection on the market features this mix of custom-printed invitations, digital services, and complementary day-of-event and décor accessories, making the retailer a one-stop shop for the growing numbers of young couples who want the combination of impact and convenience.”
To see images of the Fusion Invitations Suites and day-of-event accessories and keepsakes go to: http://www.checkernet.com/info/marketingmaterials/0006_Inspiration/FusionSelections_HR.pdf
Checkerboard (www.checkernet.com), a leading fine stationery manufacturer is owned and operated in Massachusetts by the Chase family, well-known in the social stationery industry for three generations. Using only the best materials and offering meticulous craftsmanship and dedicated customer service, Checkerboard has grown at a rapid pace since its founding and is now one of the nation’s leading manufacturers of fine stationery products for celebrating life’s events.
The company has twice made Inc. magazine’s 5000 List of Fastest Growing Private Companies in America and won the Better Business Bureau’s Marketplace Ethics Award. And Checkerboard is a 9-time Louie Awards winner – the greeting card industry’s equivalent of the Academy Awards.
Checkerboard’s products can be found at over 3000 fine retailers nationwide.
For more details please visit http://www.checkernet.com/