SIMON FASHION NOW® PRESENTED BY BRAMAN MOTORCARS OF PALM BEACH ARRIVES AT TOWN CENTER AT BOCA RATON SEPTEMBER 28 & 29 Runway Shows, Events & Demonstrations FREE and Open to the Public

WHAT:              Fall fashion and trends come alive at Town Center at Boca Raton with Simon Fashion Now® presented by Braman Motorcars of Palm Beach, a series of energetic fashion shows and interactive entertainment created by Simon Property Group, Inc. (NYSE:SPG), the country’s largest owner, developer and manager of high quality retail real estate.

On Friday, Sept. 28, Simon Fashion Now at Town Center at Boca Raton kicks off with a reception honoring Boca Raton Regional Hospital’s “Partners in Pink” community effort. This is an invitation-only event that will be immediately followed by a show-stopping presentation of fall’s hottest looks on the Simon Fashion Now runway at 7:30 p.m.

On Saturday, Sept. 29, Simon Fashion Now continues at the mall with fabulous runway fashion shows, ongoing Style Stops, swag bags, runway giveaways, Design Wars and Ready, Set, Style! – an interactive styling competition for a chance to win this season’s hottest accessory, an American Express Simon Giftcard!

Simon Fashion Now is a vibrant mix of accessible, luxurious and affordable styles that allows shoppers to purchase looks straight off the runway. Each event offers advice and insight into the from participating stores featuring the latest cosmetic trends, must-have accessories and fashionable flair available at select Simon properties.

WHEN/WHERE:              September 28 & 29 at Town Center at Boca Raton

From coast-to-coast the following properties will also feature Simon Fashion Now this fall:

       The Galleria – Houston, TX                                          September 6-8

       Stanford Shopping Center – Palo Alto, CA              September 21 & 22

       The Westchester – White Plains, NY                            October 5 & 6

       Roosevelt Field – Garden City, NY                             October 12 & 13

       SouthPark – Charlotte, NC                                          October 19 & 20

WHO:              Participating retailers at Town Center at Boca Raton include, but are not limited to, Bloomingdale’s, Neiman Marcus, Elie Tahari,Anne Fontaine, Caché, CH Carolina Herrera, Custo Barcelona, GUESS, Porsche Design and Santa Lolla.

FOR MORE

INFO:       Visit www.simon.com or Town Center at Boca Raton’s Facebook page at http://www.facebook.com/TownCtrAtBoca.

About Simon Fashion Now®

The concept of Simon Fashion Now was conceived through grand opening events at properties like The Galleria in Houston, TX, The Forum Shops at Caesars in Las Vegas, NV and The Domain in Austin, TX. Through the success of these events, which became fashion focused in 2003, Simon decided to take the events national and Simon Fashion Now was introduced. The contemporary program was designed to make the runway relevant for the everyday fashionista.Spring 2012 stops included The Galleria in Houston, TX; Lenox Square in Atlanta, GA; King of Prussia Mall in King of Prussia, PA and Burlington Mall in Burlington, MA.

About Simon Property Group

Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world.  The Company currently owns or has an interest in 339 retail real estate properties in North America and Asia comprising 245 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com.