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24MAS steps up US expansion plans with launch of New York offices

October 23, 2012 by  

STOCKHOLM, SWEDEN, 23 October 2012. 24MAS Group, a leading consumer content provider for connected devices, moves forward with its expansion into the U.S. market as its subsidiary Spoiled Milk opens its office in New York. This is the fifth location for the international digital agency, adding to current offices in Copenhagen, Zurich, London, and Belgrade. The company is focused on extending its reach beyond Europe to better serve new and existing American clients and partners.

“24MAS’s East Coast presence gives us an edge in drawing strong talent to our team as we carve out a niche for ourselves in the digital landscape in America,” shares Lars Lindqvist, 24MAS’s CEO. “We expect that this phase in our U.S. market strategy will offer new challenges and opportunities over the next few months.”

Spoiled Milk has built an extensive and global client portfolio that includes brands who have established U.S. operations such as Médecins Sans Frontières, Microsoft, Samsung, and more.

“We’ve always been an agency with big ideas and ambitions to match, so when our group during the last couple of years saw a solid increase in U.S. business, the next step was natural. An office in New York brings us closer to key clients and partners, and not least makes us more appealing to companies with a global agenda,” says Frederik Cordes, Spoiled Milk’s Strategic Director, who will head the New York office.

Having a regional location will support the 24MAS Group’s goal of capturing the consumer technology scene in the U.S. and follows an earlier announcement of its upcoming NASDAQ IPO. Other group offerings set to be introduced include operator-targeted app stores, digital publishing platforms, and rich media advertising.

For more information, visit www.24mas.com or contact:

press@24mas.com

+46 8 535 24 100

About 24MAS

24MAS is an international company focused on the distribution and development of mobile technology, applications and advertising. The company works with mobile operators, media networks, technology companies, application developers, and advertisers in over 80 countries. Headquartered in Stockholm, 24MAS has over 10 years of experience building cross-border business operations and currently has 150 employees at offices in Stockholm, London, Zurich, Cork, Copenhagen, Berlin, Stuttgart, Belgrade, Singapore, Kuala Lumpur, and Los Angeles. For more information, visitwww.24mas.com. Join us on Facebook.com/24MAS and follow us on Twitter @24MAS.

About Spoiled Milk

Spoiled Milk is an international digital agency helping companies and organisations take charge of the next generation of media through insight and innovation. Founded in 2005, the team operates from studios in Copenhagen, Zurich, Belgrade, London and New York, with an international client base that counts 3 Plus TV, Bertelsmann-Stiftung, JP/Politiken, Microsoft, Phaidon, Zimmer. Recently, Spoiled Milk has won recognition from Danish and Swiss awards for their distinctive projects on mobile platforms. Spoiled Milk belongs to the 24MAS Group.  Visit spoiledmilk.com for more information, join our Facebook community and follow us on Twitter at @spoiledmilk

www.spoiledmilk.com

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