The Levi’s(R) Brand Introduces New ‘Ultimate Lift’ Jeans For Women

SAN FRANCISCO, Nov. 17 / — The Levi’s(R) brand — the inventor of the original, authentic jean — announced today the introduction of a new figure enhancing jean for women called Levi’s(R) Ultimate Lift 544(TM). Arriving in department and specialty stores nationwide this month, this innovative jean leverages unique, proprietary fit technology, fabric and design to help lift the wearer’s derriere.

“The new Ultimate Lift jean is the latest addition to our great range of beautifully fitting Levi’s(R) jeans for women,” said Loreen Zakem, Levi’s(R) Brand President, Wholesale. “There is no bigger fashion feat for women than finding a pair of perfect fitting jeans that make you look amazing — and that’s exactly what Ultimate Lift jeans are all about.” Read more

2008 Victoria’s Secret Lingerie Fashion Show in Miami Beach

MIAMI BEACH, Fla. Nov. 15/ -— Victoria’s Secret’s angels have descended upon Miami Beach. Singer Usher kicked off the Victoria’s Secret show Saturday, which featured 35 supermodels, some wearing angel wings. Models including Heidi Klum and Adriana Lima strutted down the runway at the newly renovated Fontainebleau Miami Beach during the show, which coincided with the opulent reopening of the hotel.

Heidi Klum was the feature attraction, but she was joined by 34 other models, including Adriana Lima, Alessandra Ambrosio, and Karolina Kurkova. And, yes, “angels” took wing. Adriana Lima strutted a $5 million Black Diamond Fantasy Miracle Bra designed by jeweler Martin Katz at Victoria’s Secret fantasy extravaganza themed - Return to Glamour. Read more

PUMA produces “Fair Trade” Football

Herzogenaurach, 17 November 2008 – Sportlifestyle company PUMA for the first time produced footballs under fair trade conditions in order to endorse a campaign focussing on the prevention of juvenile delinquency in South Africa. In cooperation with the Bavarian government and the Internationales Katholisches Missionswerk missio, PUMA will provide 5,000 footballs - bearing the fair trade certification mark - for the initiative “Club der guten Hoffnung” (Club of Good Hope) to be used in football games at Bavarian and South African schools. For this purpose, PUMA’s long-term football supplier Ali Trading in Pakistan was monitored for compliance to the Fairtrade standards and was certified by the independent certification organization FLO-CERT.
 
“We are pleased that we can support this initiative with PUMA footballs sporting the fair trade mark,“ said Horst Widmann, Vice President of PUMA. “The football games will bring young people together in a peaceful way and will help curtail youth violence. At the same time, we further improved the working conditions in our supplier’s factory in Pakistan.”
 
Horst Widmann handed over the fair trade ball to the President of missio in Munich, Pater Eric Englert (osa), who said: “I am sure the young football players will be very delighted about the ball. The passion for football truly connects people. Pastoral care, educational programmes and sports all contribute to social integration of unprivileged young people in South Africa.”
 
PUMA has carried out audits at its suppliers’ factories for more than ten years, monitoring strict adherence to its Code of Conduct. This guarantees that the manufacturers comply with criteria such as respecting human rights, freedom of association, prohibition of child labour as well as the payment of minimum wages. The PUMA auditors also monitor the employees’ working hours, the overtime accrued, the contractual rates of pay, pay rolls, employment contracts, health and safety standards in the workplace as well as the appropriate disposal of waste.
 
The independent fair trade certification mark guarantees in addition that the PUMA manufacturer in Pakistan receives a premium of 10 percent of the ball’s purchasing price, which the firm has to invest – after a democratic vote among the factory’s management, workers and employees – into social, economic or ecological development projects on the premises.
 
The PUMA football was publicly launched on November 17, 2008 at the Bavarian Ministry of Education in Munich during the presentation of the initiative “Club der guten Hoffnung”. The event was attended by representatives of the different charity organisations, Secretary of State for Education Dr. Marcel Huber, PUMA Vice President Horst Widmann and other corporate representatives, politicians and sportsmen.
 
PUMA also presented the ball at its annual stakeholder meeting which took place at the Banz Monastery at the same time. PUMA employees discussed sustainability, sourcing, environmental and social issues with the President of the Fair Labor Association, Auret van Heerden, the author of the book ?The China Price: The true cost of Chinese competitive advantage, Alexandra Harney as well as with representatives from Oxfam, Misereror, Fair Wear Foundation, Carbon Disclosure Project and the Global Reporting Initiative.
 
The two-day meeting of PUMA employees with stakeholders from different organisations, that have different goals, has led to many productive results in the past. Numerous initiatives emerged from the open and transparent dialogues and discussions and made an impact on PUMA’s sustainability strategy.
 
 
PUMAR is the global Sportlifestyle company that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in Sportlifestyle Footwear, Apparel and Accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit www.puma.com

Shine This Season With Swarovski and Its Holiday Stars

NEW YORK, Nov. 12 / — Fergie Unveils Swarovski’s 550 pound, 25,000 Crystal Star and Celebrity-Decorated Star Ornaments at Rockefeller Center on Behalf of Clothes Off Our Back. Swarovski, the legendary fine accessory brand, dazzles New York this season with its annual star unveiling at Rockefeller Center. Fashion-forward celebrity, Fergie kicks off the 2008 holiday season by unveiling a custom-designed 9.5 foot, 550 pound star, which is adorned with more than 25,000 Swarovski crystals, that will sit atop the Rockefeller Center Christmas tree.

Swarovski partnered with style-savvy trendsetters — Fergie, Jennifer Garner, Ellen DeGeneres, Teri Hatcher, Kristin Chenoweth, Kelly Rutherford, Kate Walsh, Maria Bello, Dita Von Teese, Forest and Keisha Whitaker, Jane Kaczmarek, and Cate Adair along with the entire Desperate Housewives cast — to design and auction off miniature Swarovski stars benefiting Clothes Off Our Back, a non-profit organization that contributes to children’s charities. With fashion and flair, these celebrities have gone all out with their stellar design talents and “star power.” These dazzling creations will be auctioned off at www.clothesoffourback.org from November 12 through December 10. Read more

Former Tiffany and Ralph Lauren Executives Target Fashion Forward Mothers

FRANKLIN LAKES, N.J., Nov. 12 / — “When Mom looks good, Mom feels good and when Mom is happy, everyone is happy,” notes Beth Roy, technical wizard and marketing guru of the FlirtyFinds partnership. A graduate of Lafayette College, Beth participated in the AT&T executive training program and pursued a career in corporate sales management at Tiffany & Co. This experience served to foster her ongoing interest in fashion at the entrepreneurial level. Jamie Hoff, also a Lafayette graduate, began her career in Macy’s executive training program. As senior executive for Ralph Lauren, Hoff was appointed Divisional Merchandise Manager for a team of buyers. Hoff’s experience in merchandising, product assortment, inventory management and business analysis combined with Roy’s expertise in the development of marketing, sales and web-based programs have supported successful small business endeavors throughout the past ten years. This includes sales of fleece blankets, wraps, gloves and scarves, belts and sterling silver jewelry at home parties, holiday boutiques and select shops in Ridgewood, Englewood, Millburn, Westwood and Wyckoff, New Jersey.

Today, Roy and Hoff take their natural knack for turning a good outfit into a great look to new heights. Catering to stay-at-home and work-at-home mothers who are savvy internet shoppers, FlirtyFinds offers an on-line assortment of chic and affordable products. Read more

New Online Channel ‘Hot Wedding’ is Launched

SHANGHAI, China, Nov. 13 // — MP Dao Gou.com, the famous and influential Shanghai website called “China’s first shopping guide for daily life needs,” launched a new channel of marriage information, “Hot Wedding,” on its site on Oct. 29 and extended its “Shopping Guide” to the marriage market. The content of the channel introduces mainly marriage-related shopping information and tips to develop useful shopping skills. Once the channel went online, it received wide attention and good reviews by the netizens, particularly those who are preparing for weddings.

With the “1980s Generation” coming into marrying age, searching wedding information online is bound to become more popular. MP Dao Gou.com’s launching of the “Hot Wedding” channel shopping guide is a response to this coming trend. Read more

Oprah Gives Her Seal of Approval to Purely Personal Care Product

Hailed as one of Oprah Winfrey’s personal favorites, foot scrubs carried by PurelyPersonalCare.com are featured in O.

Sun City Center, WA (PRWEB) November 16, 2008 — PurelyPersonalCare.com, a site dedicated to various moisturizers, exfoliates, and other personal care products, currently provides a foot scrub that was featured on Oprah Winfrey’s O list. Read more

Handbag Site Announces They Will Carry New “Handbag Hooks”

HannasHandbags.com, an online retailer of various handbags, has undergone site updates which include the addition of inventory and an informational company blog.

Tucson, AZ (PRWEB) November 16, 2008 — HannasHandbags.com, a site dedicated to the sale of handbags and wallets, is undergoing an inventory expansion to include handbag hooks on the site. They have also implemented a company blog to further aid their customers. Read more

Website Shows Green In Beauty Routine Breezy, It’s The Modern Girl’s Go-To Site for Looking Sassy and Saving the Planet

Do you have the heart of a treehugger, just don’t want to dress like one? You’re not alone. New website shows how easy it is to bring some green into your beauty routine amid trendy style tips and timeless beauty tips. Going green has never looked so good.

Chicago, IL (PRWEB) November 14, 2008 — Redlipsgreenheart.com combines tips, tricks, and how to’s on everything girly with a hearty handful of green. Learn not only how to walk in heels at www.redlipsgreenheart.com but also see all the latest vegan handbags to match them. Read more

GUCCI GROUP AND SAFILO GROUP ANNOUNCE RENEWAL OF EYEWEAR LICENSE AGREEMENTS FOR GUCCI, BOTTEGA VENETA AND ALEXANDER McQUEEN

Padova, 10th November 2008 - Gucci Group, one of the world’s leading multi-brand luxury goods companies, and Safilo Group, a leader in high-end and luxury designer eyewear, announce the extension of the license agreements for the production and worldwide distribution of branded eyeglass frames and sunglass collections for Gucci, Bottega Veneta and Alexander McQueen.
 
The renewals extend the Gucci brand contract to 2018, Bottega Veneta to 2010 and Alexander McQueen to 2013. These agreements are a testament to Gucci Group and Safilo Group’s strong professional relationship, as shown by Gucci’s extension of the license prior to its natural expiry. The business relationship between the two groups began with the presentation of Gucci’s first eyewear collection in 1989.
 
Robert Polet, President and CEO of Gucci Group, said: “We are delighted to continue our long and highly successful collaboration with Safilo. The success of Gucci Group brands’ designer eyewear is a reflection of the unique design and quality execution of our many products over the last 20 years we have partnered with Safilo. Safilo’s consistent respect for the spirit, heritage and exclusivity of these Gucci Group brands has made them a wonderful partner to work with. We look forward to building further on this strong foundation as we continue to expand our eyewear business in the years ahead.”
 
Massimiliano Tabacchi, Vice-Chairman and CEO of Safilo Group, said: “We are very proud that one of the most long standing and successful partnerships in the luxury sector, that between Gucci Group and Safilo, has today been renewed. Gucci is one of the most famous and desired brands in the world and this agreement allows both groups to focus on common values and strengths, such as the quality of product and distribution, through a strong and exclusive brand image. The target we have set ourselves for the upcoming years is to further strengthen the brand’s leadership in all worldwide markets.
Furthermore, we are satisfied to be able to continue the partnership started in 2002 with two of the most prestigious Gucci Group brands; Bottega Veneta and Alexander McQueen, which, with their distinctive product and differing target consumer, both fit perfectly into our brand portfolio.”

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