The Levi’s(R) Brand Introduces New ‘Ultimate Lift’ Jeans For Women

SAN FRANCISCO, Nov. 17 / — The Levi’s(R) brand — the inventor of the original, authentic jean — announced today the introduction of a new figure enhancing jean for women called Levi’s(R) Ultimate Lift 544(TM). Arriving in department and specialty stores nationwide this month, this innovative jean leverages unique, proprietary fit technology, fabric and design to help lift the wearer’s derriere.

“The new Ultimate Lift jean is the latest addition to our great range of beautifully fitting Levi’s(R) jeans for women,” said Loreen Zakem, Levi’s(R) Brand President, Wholesale. “There is no bigger fashion feat for women than finding a pair of perfect fitting jeans that make you look amazing — and that’s exactly what Ultimate Lift jeans are all about.” Read more

2008 Victoria’s Secret Lingerie Fashion Show in Miami Beach

MIAMI BEACH, Fla. Nov. 15/ -— Victoria’s Secret’s angels have descended upon Miami Beach. Singer Usher kicked off the Victoria’s Secret show Saturday, which featured 35 supermodels, some wearing angel wings. Models including Heidi Klum and Adriana Lima strutted down the runway at the newly renovated Fontainebleau Miami Beach during the show, which coincided with the opulent reopening of the hotel.

Heidi Klum was the feature attraction, but she was joined by 34 other models, including Adriana Lima, Alessandra Ambrosio, and Karolina Kurkova. And, yes, “angels” took wing. Adriana Lima strutted a $5 million Black Diamond Fantasy Miracle Bra designed by jeweler Martin Katz at Victoria’s Secret fantasy extravaganza themed - Return to Glamour. Read more

PUMA produces “Fair Trade” Football

Herzogenaurach, 17 November 2008 – Sportlifestyle company PUMA for the first time produced footballs under fair trade conditions in order to endorse a campaign focussing on the prevention of juvenile delinquency in South Africa. In cooperation with the Bavarian government and the Internationales Katholisches Missionswerk missio, PUMA will provide 5,000 footballs - bearing the fair trade certification mark - for the initiative “Club der guten Hoffnung” (Club of Good Hope) to be used in football games at Bavarian and South African schools. For this purpose, PUMA’s long-term football supplier Ali Trading in Pakistan was monitored for compliance to the Fairtrade standards and was certified by the independent certification organization FLO-CERT.
 
“We are pleased that we can support this initiative with PUMA footballs sporting the fair trade mark,“ said Horst Widmann, Vice President of PUMA. “The football games will bring young people together in a peaceful way and will help curtail youth violence. At the same time, we further improved the working conditions in our supplier’s factory in Pakistan.”
 
Horst Widmann handed over the fair trade ball to the President of missio in Munich, Pater Eric Englert (osa), who said: “I am sure the young football players will be very delighted about the ball. The passion for football truly connects people. Pastoral care, educational programmes and sports all contribute to social integration of unprivileged young people in South Africa.”
 
PUMA has carried out audits at its suppliers’ factories for more than ten years, monitoring strict adherence to its Code of Conduct. This guarantees that the manufacturers comply with criteria such as respecting human rights, freedom of association, prohibition of child labour as well as the payment of minimum wages. The PUMA auditors also monitor the employees’ working hours, the overtime accrued, the contractual rates of pay, pay rolls, employment contracts, health and safety standards in the workplace as well as the appropriate disposal of waste.
 
The independent fair trade certification mark guarantees in addition that the PUMA manufacturer in Pakistan receives a premium of 10 percent of the ball’s purchasing price, which the firm has to invest – after a democratic vote among the factory’s management, workers and employees – into social, economic or ecological development projects on the premises.
 
The PUMA football was publicly launched on November 17, 2008 at the Bavarian Ministry of Education in Munich during the presentation of the initiative “Club der guten Hoffnung”. The event was attended by representatives of the different charity organisations, Secretary of State for Education Dr. Marcel Huber, PUMA Vice President Horst Widmann and other corporate representatives, politicians and sportsmen.
 
PUMA also presented the ball at its annual stakeholder meeting which took place at the Banz Monastery at the same time. PUMA employees discussed sustainability, sourcing, environmental and social issues with the President of the Fair Labor Association, Auret van Heerden, the author of the book ?The China Price: The true cost of Chinese competitive advantage, Alexandra Harney as well as with representatives from Oxfam, Misereror, Fair Wear Foundation, Carbon Disclosure Project and the Global Reporting Initiative.
 
The two-day meeting of PUMA employees with stakeholders from different organisations, that have different goals, has led to many productive results in the past. Numerous initiatives emerged from the open and transparent dialogues and discussions and made an impact on PUMA’s sustainability strategy.
 
 
PUMAR is the global Sportlifestyle company that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in Sportlifestyle Footwear, Apparel and Accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit www.puma.com

GUCCI GROUP AND SAFILO GROUP ANNOUNCE RENEWAL OF EYEWEAR LICENSE AGREEMENTS FOR GUCCI, BOTTEGA VENETA AND ALEXANDER McQUEEN

Padova, 10th November 2008 - Gucci Group, one of the world’s leading multi-brand luxury goods companies, and Safilo Group, a leader in high-end and luxury designer eyewear, announce the extension of the license agreements for the production and worldwide distribution of branded eyeglass frames and sunglass collections for Gucci, Bottega Veneta and Alexander McQueen.
 
The renewals extend the Gucci brand contract to 2018, Bottega Veneta to 2010 and Alexander McQueen to 2013. These agreements are a testament to Gucci Group and Safilo Group’s strong professional relationship, as shown by Gucci’s extension of the license prior to its natural expiry. The business relationship between the two groups began with the presentation of Gucci’s first eyewear collection in 1989.
 
Robert Polet, President and CEO of Gucci Group, said: “We are delighted to continue our long and highly successful collaboration with Safilo. The success of Gucci Group brands’ designer eyewear is a reflection of the unique design and quality execution of our many products over the last 20 years we have partnered with Safilo. Safilo’s consistent respect for the spirit, heritage and exclusivity of these Gucci Group brands has made them a wonderful partner to work with. We look forward to building further on this strong foundation as we continue to expand our eyewear business in the years ahead.”
 
Massimiliano Tabacchi, Vice-Chairman and CEO of Safilo Group, said: “We are very proud that one of the most long standing and successful partnerships in the luxury sector, that between Gucci Group and Safilo, has today been renewed. Gucci is one of the most famous and desired brands in the world and this agreement allows both groups to focus on common values and strengths, such as the quality of product and distribution, through a strong and exclusive brand image. The target we have set ourselves for the upcoming years is to further strengthen the brand’s leadership in all worldwide markets.
Furthermore, we are satisfied to be able to continue the partnership started in 2002 with two of the most prestigious Gucci Group brands; Bottega Veneta and Alexander McQueen, which, with their distinctive product and differing target consumer, both fit perfectly into our brand portfolio.”

30% Off Women’s Outerwear & Pants BOGO 50% Off at Gap.com

You can get 30% off Gap women’s outerwear through November 20th.  Also men, women, and maternity pants are buy one get one 50% off through November 12th. Limited time only, go shopping now! 

Gap Men’s, Women’s, and Maternity Pants: Buy One; Get One 50% off Select Styles. Offer ends November 12. Shop Now!

MARK LEE TO STEP DOWN AS CEO OF GUCCI - PATRIZIO DI MARCO WILL BE NAMED IN THE POSITION - AS OF JANUARY 2009

Amsterdam, 16 September 2008 - Gucci Group announces today the nomination of Patrizio di Marco (currently President and CEO of Bottega Veneta) to the top position at the Gucci brand. This follows Mark Lee’s decision not to renew his contract at its expiry on December 31st, 2008.
Marco Bizzarri, President and CEO of Stella McCartney will become President and CEO of Bottega Veneta. Read more

Lancome Magnifique : New Fragrance Launch. Audacious. Passionate. Utterly.

Magnifique is the latest fragrance for women from Lancome, and it launches this month under the tag line “You are unique; you are Magnifique”. The celebrity spokesperson is Anne Hathaway; the perfumers are Olivier Cresp and Jacques Cavallier; the spicy woody scent is intended as “an olfactive interpretation of red”.

Anne Hathaway is Lancome’s newest ambassador, who will be featured in the advertising campaign. The fragrance, a spicy woody floral, was created by Firmenich perfumers Olivier Cresp and Jacques Cavallier. As WWD reported this morning, “‘The challenge was to work on wood [notes],” said Cresp, explaining the women’s fragrance market has few woody juices. While he and Cavalllier were in India they came upon nagarmota, a plant giving iff a woody odor. They liked it so much, they opted to use nagarmota essential oil in Magnifique.” Other notes include saffron essence, cumin, Bulgarian rose essence, Mai de Grasse rose absolute, jasmine, Australian sandalwood essence and a vetiver note. Read more

Experience The Color Space(TM) by L’Oreal Paris at the Minnesota State Fair

MINNEAPOLIS, Aug. 18 / — L’Oreal Paris, the world’s biggest beauty brand, brings The Color Space, a total beauty experience, to the Minnesota State Fair from August 21 through September 1. The Color Space, a 5,000 square foot interactive beauty pavilion and executed by Legacy Marketing Partners, Chicago, is the ultimate environment for women and men (and even kids!) to learn about the latest trends and products first hand from the company that does beauty better than anyone else.

Upon entry into the red-carpeted pavilion, Color Space visitors are immediately transported from the raucous fairgrounds to an oasis of beauty. Read more

An Exciting Summer Season for DKNY Watches

London (PRWEB) August 11, 2008 — With summer finally upon us it is time to break out the barbeque and think about sun, sea and sand filled holidays and more importantly what to wear during these brief few months of sunshine, DKNY have launched their new summer collection hoping to inspire this summer and capture the imagination enough to make consumers buy a women’s or a men’s DKNY watch and wear it all summer and become part of the DKNY culture.

This season though, more than any, DKNY’s designers have captured the fashion and the style of the moment. The designers have mirrored the catwalks of Paris, Milan and London with bright and vibrant colours an essential this year whether you want to be a new raver or couture fashion follower DKNY have a watch selection for the purpose. Read more

Louis Vuitton at COMME des GARCONS Collection

Louis Vuitton opens an impermanent store inside Comme des Garcons in Tokyo. The idea for the project emerged from the memories of Comme des Garcons founder Rei Kawakubo. The collaboration initiated with CdG approaching Yves Carcelle, Chairman and CEO of Louis Vuitton while he was sitting front row of the CdG show on Friday, its a way “to celebrate 30 years since Vuitton first opened in Tokyo”.

In 1978, as a young designer, she saw the first Louis Vuitton store to open in Japan and was fascinated by the image of French craftsmanship and art de vivre it projected – a luxury that seemed to her, at the time, unattainable.  Three decades on, Rei Kawakubo wanted to revisit her impressions, and so the association between Comme des Garcons and Louis Vuitton was born. Read more

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