PIPERLIME IS THE NEWEST PARTNER FOR PROJECT RUNWAY

SAN FRANCISCO, July 14, 2010 — Piperlime, the online shop known for the freshest styles in shoes, apparel, handbags and jewelry, is the newest retail sponsor of Lifetime’s Project Runway for season 8. The series is hosted by Heidi Klum and features 17 aspiring fashion designers competing to debut their collections during New York’s fashion week and win the chance to launch their own line.

“Project Runway captures the heart of fashion lovers everywhere. We cheer on the contestants, watch the celebrity judges and are inspired by the styles,” said Jennifer Gosselin, General Manager of Piperlime. “Piperlime is excited to be part of this celebration of creativity.” Read more

GAP INTRODUCES GAPKIDS 1969 PREMIUM JEANS COLLECTION

Built for Style and Durability, the New Collection Features the Best Selection of Fits and Washes to Suit Every Attitude
SAN FRANCISCO, June 28, 2010 – Today Gap introduced its latest collection of 1969 Premium Jeans – this time, made especially for GapKids. Re-engineered with a focus on style and quality, the new collection offers the most comfortable, long-lasting and versatile denim on the market for young fashionistas and fashionistos. Starting at $19.50, the new collection is making its debut in stores nationwide and online at gap.com.

Building upon GapKids’ already premium denim offering, GapKids 1969 Premium Jeans take the fashion quotient up a notch with new fits like the Super Skinny for girls and Skinny for boys, elevated washes and fabrics, and the addition of signature details like the chambray waistband and blue rivet borrowed from adult 1969 jeans. Featuring a wide range of fits, washes and details that let kids express their personal style, every kid – from trendsetters-in-training to playground athletes – can find their favorite pair of jeans. Read more

PATRICK ROBINSON CO-CHAIRS COSTUME INSTITUTE GALA BENEFIT WITH OPRAH WINFREY AND VOGUE EDITOR-IN-CHIEF ANNA WINTOUR

Gap Partners with America’s Most Celebrated Young Design Talent to Create Original Gowns for Gala; Gowns Will Be Displayed at Gap Fifth Avenue for One Month Following the Gala and Auctioned Off by Gap to Benefit The Costume Institute
Gap Creates Limited Edition T-Shirt Collection in Celebration of its Sponsorship of The Metropolitan Museum of Art’s Spring 2010 Exhibition: “American Woman: Fashioning a National Identity”
SAN FRANCISCO (APRIL 29, 2010) – Furthering its commitment to the arts, Gap is helping support The Metropolitan Museum of Art’s Spring 2010 Costume Institute exhibition: American Woman: Fashioning a National Identity (on view May 5 – August 15). As part of the iconic brand’s sponsorship, Gap Executive Vice President of Global Design, Patrick Robinson, will co-chair The Costume Institute Benefit on May 3 in New York City.

Inspired by the theme of this year’s exhibition, Gap reignited its relationships with current and past CFDA/Vogue Fashion Fund winners–Alexander Wang, Rodarte, Sophie Theallet and Thakoon—to create original gowns for the Gala. The gowns, which will be credited as Alexander Wang for Gap, Rodarte for Gap, Sophie Theallet for Gap, and Thakoon for Gap, will be worn by eight well-known muses who span the fashion, music, film, television and Broadway realms. Alexander Wang will dress M.I.A. and Zoe Kravitz; Thakoon will dress Kerry Washington and Riley Keough; Jessica Alba and Vera Farmiga will don gowns by Sophie Theallet; and Rodarte will dress Kirsten Dunst and Jamie Bochert. Read more

CALLING ALL PROUD PARENTS: GAP SEARCHES FOR THE NEW FACES OF BABYGAP AND GAPKIDS WITH ITS FOURTH ANNUAL CASTING CALL CONTEST

Gap Teams Up with Disney Family.com for a Nationwide Search to Find America’s Brightest Personalities and Most Adorable Young Faces

SAN FRANCISCO, September 22, 2009 – Gap’s nationwide search for babies and kids with a twinkle in their eye, charm in their smile and an expressive personality to match has officially started. Today Gap launched its fourth annual Gap Casting Call — a nationwide contest to find the next faces of babyGap and GapKids. This year, Gap is teaming up with online parenting site, Disney Family.com, offering phenomenal prizes and more chances to win with its first-ever America’s Fan Favorite and Voters’ Sweepstakes awards. Read more

THE FALL 5: BANANA REPUBLIC’S CINEMATIC TAKE ON FALL STYLE CELEBRATES THE WHITE SHIRT, CHINO, SUIT, DENIM AND TRENCH

Partnership with Vanity Fair and Film Independent Celebrates Aspiring Filmmakers and Invites Customers to Vote for Their Favorite Film
(New York, July 2009) – Banana Republic goes to the movies for fall. Hot on the heels of the brand’s spring music campaign, the creative arc of storytelling continues through film. The fall campaign uses the inspiration of film to connect consumers to the brand while focusing on signature products such as the white shirt, chino, suit, denim and trench. The timeless, cinematic quality of these five iconic fashion favorites are featured on seven stylish actors including Lauren Ambrose, Krysten Ritter, Chris Messina, Scott Speedman, Florence Faivre, Nicole Fiscella and Juan Diego Botto.

Shot by photographer Richard Phibbs on location in New York City, around Schiller’s Liquor Bar in the Lower East Side and Hudson Studios, the campaign showcases the brand’s newest collection while highlighting the versatility of Banana Republic’s core wardrobe essentials. Developed with AR, Banana Republic’s advertising agency of record, the campaign will appear in September publications, supplemented by print, outdoor and direct mail, and debuts in-store beginning August 11. A series of campaign shorts featuring behind-the-scenes footage of the seven actors wearing Banana Republic’s Fall 5: the white shirt, chino suit, denim and trench will be released in targeted online outlets between August and September. Read more

GAP INC. SIGNS NEW FRANCHISE AGREEMENT TO EXPAND STORE PRESENCE TO THAILAND

First store expected to open in 2010 in Bangkok
SAN FRANCISCO – July 8, 2009 – Demonstrating a commitment to strengthening its international presence, Gap Inc. (NYSE: GPS) today announced an agreement with Armin Systems Limited to bring Gap stores to Thailand. Under the agreement with Armin, the first Gap stores in Thailand are expected to open in spring 2010, featuring clothing for adults, kids and babies.

“We’re pleased to expand in Southeast Asia with such a well-respected partner,” said Ron Young, senior vice president of international strategic alliances for Gap Inc. “Armin Systems Limited is an experienced retailer in Thailand with a deep understanding of the marketplace and we’re excited to join with them to offer the Gap brand to our customers in Thailand.” Read more

GAP AND STELLA MCCARTNEY TO LAUNCH KIDS & BABY COLLECTION

Collection Will Be Carried in Stores and Online in November 2009
SAN FRANCISCO – June 10, 2009 – GapKids and babyGap, two of the most recognized names in children’s apparel, announced today plans for a new collection created for Gap by Stella McCartney. Expected to launch in late 2009, the collection will be carried in select GapKids and babyGap stores in the United States and Canada, the UK, France and Ireland, and Japan, as well as online in the US.

“We’re thrilled to have the opportunity to build on successful past collaborations with a world class design talent like Stella,” said Marka Hansen, President of Gap brand. “I’m looking forward to offering our GapKids and BabyGap customers her unique interpretation of Gap’s casual American aesthetic. Her experience as a parent and designer are sure to delight both kids and parents alike.” Read more

WOMEN’S ACTIVE WEAR BRAND ATHLETA JOINS GAP INC.’S ONLINE PORTFOLIO

SAN FRANCISCO – April 17, 2009 – Continuing to expand its product offerings to customers, Gap Inc. today announced that its newest brand, Athleta, is now available through the company’s online platform.

Athleta, a popular women’s sports and active apparel brand, takes its place as the “fifth tab” on the company’s unique Universality online platform, providing a shopping experience that’s simple, easy and convenient. Customers can now shop the Athleta brand alongside Gap, Banana Republic, Old Navy and Piperlime – with one shopping cart and a flat shipping rate of $7. Read more

DROP-IN, DRESS UP AND DANCE WITH GAP

Gap and Ballet Tech Partner to Bring NYC’s Aspiring Tiny Dancers Free Ballet Lessons at 5th Avenue Pop-Up Ballet Studio
SAN FRANCISCO – March 25, 2009 – Tutus and teachers and twirling, oh my! Gap has transformed its rotating concept venue adjacent to its flagship store at 54th and 5th Ave. in New York City into a Tiny Dancers ballet studio open to all aspiring twinkle toes. In partnership with Ballet Tech, a local tuition-free ballet school started by world-renowned choreographer, Eliot Feld, Gap will be offering free drop-in ballet lessons for ballerinas-in-training every Saturday and Sunday from Saturday, March 28, through Sunday, April 26.

Opening today, the Tiny Dancers studio will spotlight Gap’s latest trends for fluttering fashionistas – ballet-inspired clothes and accessories from the brand new babyGap and GapKids summer collections, now available online and in select stores nationwide. Playing dress up in Gap’s cutest summer looks is all part of the experience during the free weekend ballet lessons. Read more

OLD NAVY RETURNS TO ITS ROOTS WITH AN ENTERTAINING SPRING CAMPAIGN FEATURING THE ‘SUPERMODELQUINS’

SAN FRANCISCO, FEBRUARY 26,2009 – Old Navy today announced a new marketing and advertising campaign featuring the “SuperModelquins” – a diverse family of 12 custom-made mannequins with gossip column-worthy personalities.

The irreverent campaign emphasizes Old Navy’s trademark sense of fun, fashion and value, and was designed to capture the attention of hundreds of millions of people in a way that’s befitting to the personality of the brand. The multi-faceted campaign, which captures the brand’s unique energy, kicks-off with a TV spot that will air on February 26, followed by creative circulars, online advertising, in-store promotions, direct mail and a microsite. Read more

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