Lancome Magnifique : New Fragrance Launch. Audacious. Passionate. Utterly.

Magnifique is the latest fragrance for women from Lancome, and it launches this month under the tag line “You are unique; you are Magnifique”. The celebrity spokesperson is Anne Hathaway; the perfumers are Olivier Cresp and Jacques Cavallier; the spicy woody scent is intended as “an olfactive interpretation of red”.

Anne Hathaway is Lancome’s newest ambassador, who will be featured in the advertising campaign. The fragrance, a spicy woody floral, was created by Firmenich perfumers Olivier Cresp and Jacques Cavallier. As WWD reported this morning, “‘The challenge was to work on wood [notes],” said Cresp, explaining the women’s fragrance market has few woody juices. While he and Cavalllier were in India they came upon nagarmota, a plant giving iff a woody odor. They liked it so much, they opted to use nagarmota essential oil in Magnifique.” Other notes include saffron essence, cumin, Bulgarian rose essence, Mai de Grasse rose absolute, jasmine, Australian sandalwood essence and a vetiver note. Read more