Hearts On Fire(R), The World’s Most Perfectly Cut Diamond(R), to Open First U.S. Retail Store

    BOSTON, June 19 /PRNewswire/ — The Hearts On Fire Company (HOF), the pre-eminent consumer brand in the fine diamond jewelry business, today announced the opening of the first Hearts On Fire retail store in the U.S. at the Shoppes at the Water Club, the Borgata’s new premium hotel in Atlantic City. The store, which will be owned by Hearts On Fire’s longtime retail partners Harvey and Madalyn Rovinsky of Bernie Robbins Fine Jewelry, will officially open on June 26, 2008 and offer a full assortment of Hearts On Fire diamond jewelry, from bridal, to fashion jewelry and couture.

     Modeled after Hearts On Fire’s stores in Asia, the new Water Club location exudes a modern elegance and is designed to highlight the intensity of Hearts On Fire’s extraordinary diamonds. Hearts On Fire diamonds, which are cut at 100x magnification, or 10x the industry standard, shine more brilliantly than any other diamond of comparable color, clarity and carat weight. The name Hearts On Fire, is derived from eight identical hearts that are revealed when peering through a scope, a natural phenomenon of a perfectly cut diamond. Read more

Winchester Consignment Shop Selling a ‘Piece of Camelot’ on eBay

   WINCHESTER, Va., June 13 /PRNewswire/ — A diamond once owned by first lady Jacqueline Kennedy, now featured in a unique women’s ring, is being offered for sale on eBay, through Winchester consignment shop 4 Sale in Winchester. While the diamond itself is less than a carat, the ring is already generating tremendous buzz among rare jewelry enthusiasts and fans of Kennedy memorabilia.

    “The value of the ring is relatively modest,” explained Carl Johnson, the owner of 4 Sale in Winchester, which specializes in antique watches as well as vintage jewelry and collectibles. “It’s the diamond’s history that gives this piece distinct appeal. The fact that it was worn by our country’s most glamorous first lady is truly compelling for collectors.” Read more

Jewelry Company Expands Services - Popular Diamond Company To Offer Services in Australia

Bristol, UK (PRWEB) May 30, 2008 — Diamonds are as popular as ever, while people continue to get married. After building their company in Europe, one company is now taking the next step in offering their services to other countries. Big time diamond companies are able to offer discounts to their customers by cutting down the overhead that usually accompanies a large warehouse. JP Diamonds is now looking to pass the savings on to their customers down under by opening up the website jpdiamonds.net, which will service Australia.

Research has shown that men are becoming more and more likely to purchase their diamond engagement rings through an online provider. With the success of their branches in England, JP Diamonds saw a need for such a provider in Australia. More and more, men are simply looking for ways to save on their diamond engagement rings, which have traditionally been a huge wedding expense. Read more