Coty Inc. and Elite World SA. Announce Partnership Launching New Fragrance Lines

NEW YORK, Oct. 5, 2011 /PRNewswire/ — Coty Inc., a leading global beauty company and Elite, the world’s most prestigious modeling network announced today a partnership to develop and market a new line of fragrances encompassing the values and image of this prestigious yet accessible, global brand.

The new fragrance collection is set to launch in January 2012 and will include four fragrances that will embrace the alluring beauty and glamour associated with the world of modeling and fashion. Read more

The beginning of something magical… Wonderstruck by Taylor Swift

Taylor Swift and Elizabeth Arden introduce Wonderstruck,

Taylor’s debut fragrance available nationwide  at prestige department stores in October 2011 Read more

Report: Color Trends Help Perfumers Create Winning Fragrances

Color trends inspire perfumers to create innovative fragrances and the distinctive colors of a product set consumer expectations about how the product should smell

ATLANTA, June 21, 2011 /PRNewswire/ — A comprehensive study from the fragrance company Arylessence says that our sense of sight and smell are closely linked and work together to help consumers make buying decisions. Color trends stimulate perfumers in the creation of new and different fragrances, the study says, and the distinctive colors of a product and its packaging set expectations among consumers about how the product should smell. Conducted among female consumers in Atlanta, the study demonstrated that people can describe the ‘scent’ of selected colors, and typically use the same words to describe the scent’s emotional effect. Read more

Elie Saab Debuts First Fragrance

New York, NY — 15 June 2011 /PRNewswire/ — This fall, famed Lebanese couturier Elie Saab reveals his first fragrance for women – ELIE SAAB Le Parfum. Created in partnership with Beauté Prestige International, the Paris-based subsidiary of Shiseido Co. Ltd., ELIE SAAB Le Parfum celebrates the splendor and brilliance of the radiant femininity which has always inspired him.

Born in Beirut in 1964 to a family with no ties to fashion, he dreamt only of escaping to fantastical faraway lands. He was not yet nine when he created his first dress for his younger sister. The name Elie Saab soon became synonymous with dresses of incredible grace and femininity. At 18, Elie Saab opened his own couture house with more than a dozen seamstresses. Following his first Beirut catwalk show, the country’s golden boy won over the Middle Eastern market, and its wealthy clientele became his faithful followers. Today, his renown shines from Beirut to Los Angeles via Paris’s Golden Triangle where he opened a boutique off the Champs-Elysées in 2007. Read more

Fragrance Industry Launches New Animated Video Series

ARLINGTON, Va., June 15, 2011 /PRNewswire/ — The International Fragrance Association North America launched a new video series today using animation to simplify the complex art and science of making scents and fragrances. The first video, titled “Making Scents,” explains the different types of fragrance ingredients, research and safety testing of ingredients and the work that goes into creating a new fragrance.

“Fragrances and scents are part of the daily lives of people around the world, yet most people don’t understand the research and artistry that goes into making a single fragrance.  A fragrance artist must work with a specified palette of tested ingredients to create a new scent.  It takes years to design the perfect fragrance, so it makes sense that fragrance makers do not share the unique recipes for their creations,” said Jennifer Abril, IFRA North America Executive Director. Read more

Coty Inc. Wins Three Awards From the 39th Annual FiFi® Awards

NEW YORK, May 27, 2011 /PRNewswire/ — Coty Inc., a leader in the global beauty industry, took home three prestigious fragrance industry awards at The Fragrance Foundation’s 39th Annual FiFi Awards held on Wednesday, May 25th in New York City. Coty’s award winning fragrances include:

• Fragrance of the Year — Women’s Specialty Luxe: Balenciaga Paris, Coty Prestige
• Best Packaging of the Year — Men’s Luxe: Marc Jacobs Bang, Coty Prestige
• Fragrance of the Year — Women’s Broad Appeal: Pure Orchid by Halle Berry, Coty Beauty

Read more

Coty Inc. Receives High Honors at the 36th Annual FiFi(R) Awards

Daisy Marc Jacobs & David and Victoria Beckham Fragrances Named Award Winners

NEW YORK, May 21 /PRNewswire/ — Coty Inc., a leader in global beauty and the world’s largest fragrance company, took home five prestigious fragrance industry awards, including Fragrance of the Year Women’s Luxe and Men’s and Women’s Popular Appeal, at The Fragrance Foundation’s 36th annual FiFi Awards held on May 20th.

Fragrance winners for Coty included:
– Daisy Marc Jacobs, Fragrance of the Year — Women’s Luxe
– David and Victoria Beckham Intimately Beckham Women, Fragrance of the Year – Women’s Popular Appeal
– David and Victoria Beckham Intimately Beckham Men, Fragrance of the Year — Men’s Popular Appeal
– Daisy Marc Jacobs, Best Packaging — Women’s Prestige
– David and Victoria Beckham Intimately Beckham Men, Best
Packaging — Men’s Popular Appeal Read more