GAP INTRODUCES GAPKIDS 1969 PREMIUM JEANS COLLECTION

Built for Style and Durability, the New Collection Features the Best Selection of Fits and Washes to Suit Every Attitude
SAN FRANCISCO, June 28, 2010 – Today Gap introduced its latest collection of 1969 Premium Jeans – this time, made especially for GapKids. Re-engineered with a focus on style and quality, the new collection offers the most comfortable, long-lasting and versatile denim on the market for young fashionistas and fashionistos. Starting at $19.50, the new collection is making its debut in stores nationwide and online at gap.com.

Building upon GapKids’ already premium denim offering, GapKids 1969 Premium Jeans take the fashion quotient up a notch with new fits like the Super Skinny for girls and Skinny for boys, elevated washes and fabrics, and the addition of signature details like the chambray waistband and blue rivet borrowed from adult 1969 jeans. Featuring a wide range of fits, washes and details that let kids express their personal style, every kid – from trendsetters-in-training to playground athletes – can find their favorite pair of jeans. Read more

PATRICK ROBINSON CO-CHAIRS COSTUME INSTITUTE GALA BENEFIT WITH OPRAH WINFREY AND VOGUE EDITOR-IN-CHIEF ANNA WINTOUR

Gap Partners with America’s Most Celebrated Young Design Talent to Create Original Gowns for Gala; Gowns Will Be Displayed at Gap Fifth Avenue for One Month Following the Gala and Auctioned Off by Gap to Benefit The Costume Institute
Gap Creates Limited Edition T-Shirt Collection in Celebration of its Sponsorship of The Metropolitan Museum of Art’s Spring 2010 Exhibition: “American Woman: Fashioning a National Identity”
SAN FRANCISCO (APRIL 29, 2010) – Furthering its commitment to the arts, Gap is helping support The Metropolitan Museum of Art’s Spring 2010 Costume Institute exhibition: American Woman: Fashioning a National Identity (on view May 5 – August 15). As part of the iconic brand’s sponsorship, Gap Executive Vice President of Global Design, Patrick Robinson, will co-chair The Costume Institute Benefit on May 3 in New York City.

Inspired by the theme of this year’s exhibition, Gap reignited its relationships with current and past CFDA/Vogue Fashion Fund winners–Alexander Wang, Rodarte, Sophie Theallet and Thakoon—to create original gowns for the Gala. The gowns, which will be credited as Alexander Wang for Gap, Rodarte for Gap, Sophie Theallet for Gap, and Thakoon for Gap, will be worn by eight well-known muses who span the fashion, music, film, television and Broadway realms. Alexander Wang will dress M.I.A. and Zoe Kravitz; Thakoon will dress Kerry Washington and Riley Keough; Jessica Alba and Vera Farmiga will don gowns by Sophie Theallet; and Rodarte will dress Kirsten Dunst and Jamie Bochert. Read more

30% Off Women’s Outerwear & Pants BOGO 50% Off at Gap.com

You can get 30% off Gap women’s outerwear through November 20th.  Also men, women, and maternity pants are buy one get one 50% off through November 12th. Limited time only, go shopping now! 

Gap Men’s, Women’s, and Maternity Pants: Buy One; Get One 50% off Select Styles. Offer ends November 12. Shop Now!

GAP INC. TO ACQUIRE WOMEN’S ACTIVE WEAR COMPANY, ATHLETA

Acquisition Will Add Fifth Brand to Company’s Online Portfolio, Create Opportunities to Grow Customer Base in New Retail Sector
San Francisco, CA. September 22, 2008 – Gap Inc. (NYSE: GPS) announced today that it has agreed to acquire Athleta Inc., a popular women’s sports and active apparel company based in Petaluma, CA, for about $150 million in cash.

The acquisition will allow Gap Inc. to enhance its presence in the growing $31 billion women’s active apparel sector in the United States.  Read more