May 26, 2011 by admin · Comments Off on K-Swiss Official Footwear and Apparel Provider of Life Time Run
WESTLAKE VILLAGE, Calif., May 25, 2011 /PRNewswire/ — California Sports Company K-Swiss announced today a multi-year agreement with Life Time Fitness (NYSE: LTM), The Healthy Way of Life Company, under which K-Swiss will serve as the exclusive footwear and apparel provider for Life Time Run, Life Time’s running programs and events business. Additionally, K-Swiss has been named the official footwear and apparel sponsor of more than 30 Life Time Endurance events nationally, including the Life Time Triathlon Series, SheROX Women’s Triathlon Series, Leadville Race Series Half Marathon, Torchlight 5k, Holiday Run Series, Indoor Triathlon and Life Time Triathlon Multi-Sport Expo events.
“Life Time has done an incredible job of developing facilities, programs and events that cater to health and fitness as a lifestyle, supported by a team of certified experts who help individuals reach their total health, fitness and athletic performance goals,” said K-Swiss Vice President of Sports Marketing, Erik Vervloet. “As a component of this broad focus, Life Time’s focus on training, running and triathlon aligns perfectly with the performance categories that K-Swiss is focused on.” Read more