TISSOT REVS UP ITS PARTNERSHIP WITH BRAND AMBASSADOR DANICA PATRICK

WEEHAWKEN, NJ · May 16, 2008 /PRNewswire/ – Premier Swiss watch brand Tissot is proud to announce the partnership renewal of its brand ambassador racing star Danica Patrick. She endeared herself to the world when she made history by becoming the first woman ever to win a race in the sport of U.S. open-wheeled racing by clinching her victory in the Japan 300. For the watchmaker, Danica Patrick has always been a champion. In 2005, Patrick became the first female U.S. “Ambassador” for Tissot. In anticipation of the Indy 500 and to pay homage to Danica, the watch company is proud to announce that it will sign a two year contract extension with the IndyCar® Series Star on Friday May 16, 2008 demonstrating both its pride and commitment to this empowering icon. Read more

Sophia Bush Awards Tone Fashion Vision Award at GenArt Styles Event

NEW YORK, May 20 /PRNewswire/ — The Tone(R) brand’s search for a fun, fresh, feminine face to introduce its newest line of products began and ended with Sophia Bush. The award winning actress’s dynamic confidence, contemporary style and energy embody the sassy spirit of Tone Almond Milk and Coconut Milk personal care products. Last night, the actress lent her vibrant personality to the Tone product launch party held in conjunction with GenArt Styles at New York’s glamorous Hammerstein Ballroom.

 ”We created this playful, feminine line with the sassy fashionista in mind,” says Ryan Gaspar, Brand Manager for Tone. “It made perfect sense to collaborate with GenArt in celebration of fashion and emerging talent.” Sophia Bush awarded Jolibe, an up and coming designer, with the Tone Fashion Vision Award and a check for $10,000 for his fashion dream. “I’m thrilled to help Tone launch this new line. Women feel fabulous putting on that perfect outfit, or slipping into an incredible pair of heels,” says Sophia Bush. “I think we should start feeling fabulous as soon as we begin our day, with beauty products that feel like fashion accessories too!” Read more

Angelina Jolie Wears BOCHIC Jewelry at the Cannes Film Festival 2008

  LOS ANGELES, May 21 /PRNewswire/ — Angelina Jolie, star of Clint Eastwood’s latest feature film “Changeling” wore BOCHIC to the film’s premiere. 

    Angelina Jolie chose a pair of rose cut diamond earrings and a rose cut diamond bracelet by BOCHIC for the May 20th premiere at the Palais des Festivals in Cannes, France.　 Read more