Transitions Optical Spotlights Sunwear Plans

PALM HARBOR, Fla., March 18 / — Transitions Optical, Inc. today unveiled plans to bring its photochromic technology to more consumers through increased focus on its sunwear business, unveiling a new product concept and the Transitions(R) SOLFX(TM) sunlens brand during the Transitions Championship.

Unlike Transitions(R) lenses, which are everyday lenses that are clear indoors and at night and darken outdoors in reaction to the sun, Transitions SOLFX products are sunwear. The lenses have an initial tint and then self-adjust outdoors with the sun, automatically changing level of darkness – and even color – to provide optimal vision in sun and shade, and eliminating the need to put on and take off sunglasses as light conditions change. Available in prescription and non-prescription forms, Transitions SOLFX sunlenses are specifically designed to help wearers look great, see better and perform at their best. Read more